Acer launches “Lage Raho Acer Bhai”

Acer launches “Lage Raho Acer Bhai”

An exclusive reward program for their elite Retail partners

MUMBAI, May 21, 2007 ?Acer India, one of the world’s top three branded PC vendors announced their latest exclusive retail scheme, designed specifically for their Retail partners across the country for May ? June, 2007. Continuing its commitment towards ensuring retailers have best in class schemes, the “Lage Raho Acer Bhai”scheme is open to all Acer Mall and Acer Points across the country.

“Lage Raho Acer Bhai”, has been designed to reward retail partners via a host of schemes available to them on a monthly and quarterly basis which is over and above the regular schemes available for the channel partners. These include monthly booster schemes, TOB for achieving quarter targets and an exclusive booster for AMD based acer SKUs. This scheme comes at an opportune time when retail partners can target schools and colleges that are set to re-open with AMJ regarded as a strong retail quarter.

Mr. S. Rajendran, GM ? Sales and Marketing, Acer India said, “Retail is the way forward for the PC industry in India. In an environment such as ours, where the consumer has multiple choices of brands each day, retailing becomes a key medium to reach out to them. In such a scenario, it is very important to reward and recognize the efforts of our retail community. This incentive scheme is one of many initiatives that we have for our retail partners. Acer has always set new standards in everything we have pursued. Recognition as innovators and a reputation as leaders in our field is something that we have always strived for”.

The scheme is split into three sub schemes called – the “Powerplay”, “Mad about AMD challenge” & the “Acer Warrior club” award. The “Powerplay” award is a monthly booster scheme motivating partners spread their purchases through the month. The “Mad about AMD challenge” award is an exclusive contest on AMD notebooks & Desktops where Acer will continue to test the demand for AMD within the retail community and the ‘ Acer warrior club” is an additional booster for achieving the Quarterly targets.

About Acer

Acer ranks as the world’s No. 4 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, and handheld/navigational devices. Acer’s unique Channel Business Model is instrumental to the company’s continued success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion. Please visit www.acer.com.

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