Cogneto Launches Identity Management Solution For Online Content Providers

Cogneto Launches Identity Management Solution For Online Content Providers
UNOMI Ultra Lite Provides Flexible Way to Combat Unauthorized Password-Sharing

Cogneto, a leading provider in online identity, today launched UNOMITM Ultra Lite, a flexible, modular and fully customizable identity evaluation solution. UNOMI Ultra Lite gives online content providers the tools to easily evaluate user identity and therefore deliver a more customized experience, while enabling them to better secure their online properties for maximum revenue generation.

UNOMI Ultra Lite provides additional identity capabilities for online providers looking for more intuitive ways to connect with customers and generate new revenue streams. These enable the provision of customized content and micro-targeted promotional offers, while helping to reduce online fraud, identity theft, and unauthorized password/account sharing among users.

“As the Web evolves towards a platform of two-way collaboration and engagement, businesses must find better ways to meet the needs of their customers,” said Ralph Scobie, CEO at Cogneto. “Ultra Lite provides them with an invisible foundation on which to build a better experience in a trusted online environment, while maximizing revenue opportunities.”

UNOMI Ultra Lite provides the basis for an individual’s online identity by using device printing, IP information, geographic location data and temporal trends. This information allows UNOMI to build a profile of each user’s identity, enabling online businesses to immediately engage on a more confident, one-to-one level the moment users reach their site.

A confidence rating is generated for each user, based on this information, which gives organizations the flexibility to set different policies for a given client or group of clients. This could take the form of directing targeted information about special offers to a user, or simply allowing online businesses to take further measures to prevent fraud. For example, if a particular user presents higher risk in one instance, they may be able to browse a site for content, but not download material. Should further proof of identity still be required, UNOMI can automatically launch its interactive authentication offering.

UNOMI Ultra Lite is available now, and will be licensed on a per user per annum basis. Pricing will vary depending on the number of users. For further details, please contact Cogneto at (604) 662 7344.

About Cogneto

Cogneto makes people real on the Internet. By developing identity solutions for the next wave of the online economy, they allow businesses and users to create a better online experience. Its flagship product, UNOMI, provides a flexible, fun and frictionless model for online authentication, using a range of recognition and behavioral factors to identify online users. Cogneto was founded in February 2006 by a team of leading security experts, cognitive psychologists, network specialists and experts in human-computer interaction. Cogneto is privately-held with offices in Seattle, Vancouver and London. Its identity and authentication platform, UNOMI™ was launched in October 2006. Network World Magazine named Cogneto one of the “Top 10 Security Start-ups to Watch” in October 2006. Cogneto was also named one of the “Hot Companies” for 2007 by Info Security Products Guide, and a “Cool Vendor” by Gartner. Further information can be found at www.cogneto.com.
Contacts

LEWIS PR
Louise Tipton, 415-992-4400
cogneto {at} lewispr(.)com