Jinenne Sutherland Appointed Media Director

Jinenne Sutherland Appointed Media Director

Award-Winning Advertising Executive Joins Fathom Online

Fathom Online, one of the nation’s leading providers of digital marketing and technology services, today appointed Jinenne Sutherland, an advertising executive with more than 15 years of experience, to the position of Media Director.

Sutherland is responsible for the management and development of the media planning, buying and analysis capability for digital, traditional and emerging media at Fathom Online. She will work closely with Fathom Online’s Account Management team to attract and retain clients.

“Jinenne Sutherland is a terrific addition to the team at Fathom Online and has extensive experience in traditional and new media,” said Matt McMahon, Vice President, Products and Services, of Fathom Online. “Jinenne will play a key role in leading Fathom Online’s continuing transition from a paid search media buyer to a more integrated digital marketing company that includes search, display, mobile, print, and digital broadcast advertising media to help clients across every channel.

Sutherland’s 15-year career includes work for traditional media, digital media, and global media agencies. Prior to joining Fathom Online, Sutherland worked for LSF Interactive, where she was U.S. Media Director and built the firm’s U.S. Division. Prior to that, she worked for Organic, where she was Media Director and had responsibility for the firm’s online media efforts. Earlier in her career, she worked for Mediasmith, Publicis and Lot21/Carat Interactive. Sutherland’s work includes a 2005 award from EFFIE and two 2004 awards from OMMA.

“Fathom Online is one of the industry’s most innovative companies and is playing a leading role in redefining the way the organizations develop and manage advertising programs,” Sutherland said. “I am looking forward to working with an outstanding team of professionals already in place and in helping Fathom Online deliver a full-range of digital market technology services to the marketplace.”

About Fathom Online

Fathom Online is an award-winning marketing and technology services company based in San Francisco. Fathom Online develops, executes and optimizes multi-channel, digital media advertising programs that cost-effectively drive business results for B2B, consumer and tech marketers. Fathom Online’s solutions include digital media services, search engine optimization, the Keyword Price Index(R) and Fathom Analytics(TM) — an on-demand marketing intelligence platform.

For more information, visit http://www.fathomonline.com/, or call 415.284.9100.