Irdeto and SafeNet Resolve Mobile TV Protection Technology War
Uncategorized May 29th, 2007
Irdeto and SafeNet Resolve Mobile TV Protection Technology War
Companies Announce the World’s First Solution Combining
Conditional Access and Digital Rights Management
SafeNet, Inc, the foundation of information security, and Irdeto, the proven expert in content security for digital TV, IPTV, and mobile, today announced their partnership in mobile TV protection. The resulting joint solution unites two normally competing technologies: conditional access and digital rights management (DRM) to reduce risk and uncertainty for broadcasters and operators, and enable mobile TV to reach its potential.
According to Deepak Prasad, Vice-President, Global Outsourcing, SafeNet Infotech Pvt. Ltd., “Traditionally, broadcasters and operators had to choose between conditional access and DRM when deploying mobile TV. Each solution has strengths: conditional access brings the experience of decades of deployment in cable, terrestrial, broadband and satellite, while DRM exploits open standards favored by the mobile community.”
This partnership brings together the world leaders in each area – Irdeto with more than a million mobile TV conditional access users in South Korea, South Africa and Germany, and SafeNet with the world’s first commercial DRM deployment for mobile TV in the UK.
Under the partnership, SafeNet’s DRM Fusion Toolkit4TV will be integrated into Irdeto’s mobile broadcast conditional access solution, therefore supporting:
§ All networks – Irdeto and SafeNet together have deployments over DAB, DMB, DVB-H, and MBMS
§ All protection standards – the joint solution is the only one to support conditional access using DVB-OSF and DRM using DVB-18Crypt, MBMS Security, and OMA BCAST.
Through support for SimulCrypt, a part of the overall DVB standard, the joint solution even supports simultaneous deployment of multiple mobile TV protection standards within a single system. This allows the system to use OMA BCAST smartcard profile with standards-enabled handsets and SIMs, and DVB-OSF with other handsets and broadcast-only devices.
“SafeNet and Irdeto bring complementary skills to the table. Irdeto has decades of experience in the day-to-day operation of broadcast systems, and protects the world’s largest mobile TV deployment. SafeNet is the recognized leader, driving deployment, innovation, and standards in DRM for mobile TV. This fit makes a compelling partnership, both for us and for our customers,” said Graham Kill, CEO of Irdeto.
Under the terms of the partnership, Irdeto and SafeNet will also collaborate on an end-to-end OMA 2 DRM solution, integrating SafeNet’s DRM Fusion Toolkit server solution, and Irdeto’s mobile DRM client solution.
“Mobile TV is a compelling revenue opportunity for broadcasters and operators, which risks being derailed by the acronym soup of standards and interoperability issues,” said Simon Blake-Wilson, Managing Director, DRM, SafeNet. “We are proud to partner with Irdeto to produce a multi-technology protection solution that will enable mobile TV to realize its potential.”
Irdeto and SafeNet will be demonstrating an OMA BCAST smartcard profile-enabled Irdeto Mobile TV system at the bmcoforum TestCamp in Berlin in June.
About Irdeto
Irdeto, the proven expert in content security, provides comprehensive solutions for content protection in digital TV, IPTV and mobile environments. Irdeto is a subsidiary of multinational media group Naspers (NASDAQ: NPSN and JSE: NPN). The company’s support, sales and R&D offices are located worldwide with corporate headquarters near Amsterdam, the Netherlands. Irdeto offers both hardware- and software-based solutions. The company works with an impressive list of leading industry partners to create end-to-end solutions for any pay media business. Irdeto’s goal is to help operators increase content revenue by offering best-of-class security solutions supporting a wide range of revenue models. With the acquisition of competitor CryptoWorks in spring 2006, Irdeto now has more than 300 customers around the world. To contact your regional office or retrieve further information on the company, please visit www.irdeto.com.
About SafeNet DRM Solutions
SafeNet is firmly committed to the development and delivery of flexible, future-proof, standards-based DRM solutions. Successful online content delivery depends upon providing a compelling user experience, and SafeNet is addressing this issue through innovation in ease of use and interoperability testing for DRM. The company is an active member of several industry associations including the BMCoForum, the Mobile Entertainment Forum, and the Open Mobile Alliance.
About SafeNet, Inc.
SafeNet is a global leader in information security. Founded more than 20 years ago, the company provides complete security utilizing its encryption technologies to protect communications, intellectual property and digital identities, and offers a full spectrum of products including hardware, software, and chips. UBS, Nokia, Fujitsu, Hitachi, ARM, Bank of America, NetGear, the Departments of Defense and Homeland Security, Adobe, Samsung, Texas Instruments, the U.S. Internal Revenue Service and scores of other customers entrust their security needs to SafeNet. For more information, visit www.safenet-inc.com
For more information, please contact:
Sundeep Mehta
Team Orange Communications
Mobile: 91 9868779770
Phone: 91 11 41645445 (Dir.), 41841375
Telefax: 91 11 41841374
Email: sundeepteamorange {at} gmail(.)com
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