Asus India appoints SES Technologies as National Distributor

Asus India appoints SES Technologies as National Distributor

Mumbai, India, June 12th 2007: ASUS Technology Pvt. Ltd. today announced the appointment of the leading IT Distributor, SES Technologies, as a national distributor for distributing the range of Motherboards, Networking products, LCD Monitors and Notebooks in the Indian market.

Asus has already been present in the Indian market with a vast portfolio of products in various categories notebooks, motherboards, graphics cards, optical drives, LCD monitors, information appliances, PC components, server products, wireless solutions, handhelds, digital home solutions, broadband communication products and networking devices.

According to Mr. Andrew Tsui, Managing Director, ASUS India, “We look forward to working with SES Technologies in order to leverage our combined resources to offer the customers with more technology products and also increase our reach to serve more markets in India.”

By joining hands with SES, ASUS has now expanded it channel network to include four national distributors, one regional distributor as well as direct city partners termed as ASUS Royal Partners. ASUS’ global turnover for the year 2006 was US $ 16.5 billion and is expected to touch US $ 23 billion in 2007.

Mr. Kurian Chandy, CEO – SES Technologies, said, “With this alliance we are enhancing our portfolio across categories of PC components, LCD Monitors, notebooks, other peripherals, networking and storage, thus be in a position to provide our customer a wider choice of quality goods. We are confident that with PC penetration on the rise and people getting discerning on their technological needs, we shall be able to make a success of ASUS Range of products.”

With a strong infrastructure required for the distribution business, the core strengths of SES Technologies are in terms of reach and presence in tertiary cities in the country, coupled with the logistic capabilities.

The inclusions of ASUS range of products have enhanced the product portfolio of SES in all the three categories of offerings i.e. Building Blocks, Box and Value add. This partnership will act as a booster to the growth plans of SES which achieved a turnover of over Rs. 662 Crores gaining a 43% YOY growth rate.
About ASUS Technology Pvt. Ltd.
Asus Technology Pvt. Ltd. is a leading provider of 3C total solutions. With a global staff of more than 100 thousand and a world-class R&D design team, the turnover for 2006 was 16.5 billion U.S. Dollars. ASUS has been ranked in Business Week InfoTech 100 for 9 straight years, and was ranked No.1 by the Wall Street Journal for best quality products in Taiwan. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, LCD monitors, information appliances, desktop PCs & PC components, servers, wireless solutions, mobile phones, handhelds, digital home solutions, broadband communication products and networking devices.

About SES Technologies Ltd.

SES Technologies ltd., a leading IT distribution house, forms the vital link between vendors and resellers creating opportunities for sales and marketing, technical support, outstanding logistic capabilities for effective product dissemination in the distribution value chain. With a staff of more then 400 employees and over 43 branches and warehousing facilities, SES is looking to further enhance its distribution network by leveraging on reach and penetration with a special emphasis on B, C, D, & E class cities in India. The Company is involved in product lines that include Building Blocks, Box and Value Added Divisions comprising of components, peripheral products, Multimedia products, Casings, Gaming products, Branded PCs, Networking and Telecom products.