The Paley Center for Media Convenes International Council in Silicon Valley, California: June 13 - 15, 2007

Annual Forum for Today’s Global Media Leaders To Be Held for the First Time in the USA

Hosted by Google Inc., Sun Microsystems Inc., and Yahoo! Inc.

In Association with the World Economic Forum’s Media and Entertainment Governors

New York, NY and Los Angeles, CA-The Paley Center for Media will convene its eleventh International Council meeting in the digital media capital of the United States, Silicon Valley, from June 13 to 15, 2007. Both the location and the new media partners cohosting this year’s meeting, reflect The Paley Center for Media’s intensified focus on new media and the technologies that fuel them. This is underscored by the institution’s recent name change from The Museum of Television & Radio to The Paley Center for Media.

During this year’s meeting, IC2007, leading international executives from the media, communications, and technology industries will take part in discussions on such topics as the continuing convergence of traditional and new media; the emergence of social networking and participatory media as an integral part of today’s culture; the finances of video distribution across new digital platforms; and copyright issues in the new world.

“The Paley Center’s IC2007 is a forum for international media, IT and technology executives as well as global thought leaders to come together on a regular basis for candid, forward-focused conversations about critical issues for their businesses as well as consumers,” said Pat Mitchell, president and chief executive officer of The Paley Center for Media. “It is only fitting that the first International Council we convene since announcing our new name, The Paley Center for Media, should be hosted by companies that are transforming the consumer experience -Google, Yahoo!, and Sun Microsystems-and that the meeting be held in the birthplace of new technologies in the United States, Silicon Valley. As the convergence of new distribution technologies and traditional media companies continues, IC2007 presents a unique opportunity to forge relationships between the two sectors in order to better meet the challenges and possibilities that lie ahead for each.”

Hosted by Google Inc., Sun Microsystems Inc., and Yahoo! Inc. and in association with the World Economic Forum’s Media and Entertainment Governors, more than one hundred executives — the largest in the history of the International Council - from sixteen countries are expected to attend this year’s gathering.

The IC2007 schedule is as follows:

Wednesday, June 13, 2007 - Convergence: The Next Wave

The opening session is an overview of where convergence is going and how it will affect both traditional and new media, presented with proprietary research by the World Economic Forum’s Media and Entertainment Governors.

. A Conversation with Eric Schmidt, Google Inc.

. Gala Dinner with welcome remarks by Arnold Schwarzenegger, governor of California

Thursday, June 14, 2007 - Five Years Down The Road: What Will The Media Landscape Look Like?

. Who’s Searching?

Search is the world’s fastest growing and most competitive new media platform. Where is the growth coming from and what devices will be driving it? How search will evolve in the next five years and who stands to gain the most?

. A Conversation with Terry Semel, Yahoo!

. Whose Space?

How many players can compete on the social networking and participatory media platforms without saturating the marketplace and who will be left standing? What are the challenges for advertisers to target consumers and can the same community principles of social networking be applied to marketers and retailers?

. Up Close with Jerry Yang, Yahoo!

. Up Close with Chad Hurley, YouTube

. Where’s The Money?

What are the financial models to monetize these new platforms of video distribution and how will these new outlets reshape the media landscape?

. A Conversation with Leslie Moonves, CBS Corporation

. Dinner with remarks by Former Secretary of State Warren Christopher

Friday, June 15, 2007 - How are Technology and Regulation Shaping Media?

. Whose Rights?

How can content creators, Internet Service Providers, and the information technology industry find common ground on copyright protection? What are the next steps needed to achieve a robust and safe marketplace?

. A Conversation with Ivan Seidenberg, Verizon

. What’s Next?

What is the next killer app and where will it come from? This discussion will explore the innovative culture of Silicon Valley and how new technologies are nurtured and developed into new business ecosystems.

. A Conversation with Jonathan Schwartz, Sun Microsystems

. Where’s It Going?

How will the integration of technology, media, and society shape our culture over the next twenty years? Is anyone being left behind? Can technology bridge the gaps between the first and third worlds?

IC2007 is by invitation only.

About The Paley Center for Media’s International Council

Created in 1995, the International Council brings together the chief executives of the world’s most important media companies. The role of the Council is to advance the exchange of ideas among these leaders in global media, entertainment, and communications, and to foster a community among them. This is accomplished through both informal and organized discussions on a wide range of critical issues that will define the media and its role in society for generations to come. Past meetings have been held in Rome, Berlin, Madrid, Paris, London, Vienna, Beijing, Cape Town, Montréal, and Istanbul, and now for the first time, in the United States of America. The activities of the International Council are made possible by generous grants from Booz Allen Hamilton, Gustave M. and Rita E. Hauser, Morgan Stanley, Nielsen Media Research, and O’Melveny & Myers, LLP.

About The Paley Center for Media

The Paley Center for Media, with locations in New York and Los Angeles, leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public. Drawing upon its curatorial expertise, an international collection, and close relationships with the leaders of the media community, the Paley Center examines the intersections between media and society. The general public can access the collection and participate in programs that explore and celebrate the creativity, the innovations, the personalities, and the leaders who are shaping media. Through the global programs of its Media Council and International Council, the Paley Center also serves as a neutral setting where media professionals can engage in discussion and debate about the evolving media landscape. Previously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information, please visit www.paleycenter.org.

Amy Aubin
Dan Klores Communications
386 Park Avenue South, 10th Floor
New York, NY 10016
t: (212) 981-5159
f: (212) 981-5359