SafeNet launches piracy-monitoring and audience measurement service for global peer-to-peer networks

SafeNet launches piracy-monitoring and audience measurement service for global peer-to-peer networks

SafeNet’s MediaSentry Business Intelligence (BI) services are the world’s first to offer content owners and digital promotion companies direct measurement capabilities on industry’s most prolific file-sharing networks

New Delhi, June 14, 2007: SafeNet Inc., a global leader in information security, today announced the launch of its MediaSentry Business Intelligence (BI) services portfolio which features world’s first direct measurement of user activity across the most heavily trafficked peer-to-peer (P2P) networks globally. The BI Direct Measurement service represents a significant opportunity for content owners and online advertisers to achieve an unprecedented level of visibility into P2P networks that have historically proven difficult to measure and understand.
By leveraging a combination of SafeNet’s proven techniques for identifying and tracking content online and the unique analysis tools and reporting capabilities offered with BI Direct Measurement, customers will now be able to monitor, track, and understand user behavior and consumption on global P2P networks. This insight into global consumer demand across one of the world’s largest bases of content seekers can be used by content owners and online advertisers alike to understand emerging markets and measure consumer response to new distribution techniques, marketing initiatives and advertising campaigns.

“As the media industry identifies and begins to embrace a variety of new and innovative methods for turning next-generation consumers into captive audiences there is a desire to dedicate a larger portion of overall investment to online channels,” said Zippy Aima, analyst, digital media practice, Frost & Sullivan. “Success reaching these new and evolving consumer segments requires a comprehensive and accurate understanding of what is truly happening on peer-to-peer networks. Until now, this type of data has been minimal at best.”

Unlike other measurement services which employ a traditional sampling approach whereby data is captured in snapshots over specific time intervals, BI Direct Measurement continually captures all download activity for a chosen piece of digital content in real-time. Thus, visibility into how and when content is propagating globally across networks increases exponentially. According to Deepak Prasad, Vice-President, Global Outsourcing, SafeNet Infotech, “Valuable download metrics including total quantity of files available, time of day, geography, version, download duration and success rates enable content owners to further assess consumer interest and content demand as well as quantify the impact of digital piracy.”

“With more than 12 million users at any given time, peer-to-peer networks represent a tremendous business opportunity,” said John Desmond, vice president, MediaSentry Services, SafeNet. “Our goal is to provide the insight customers need to effectively protect their most valued digital assets while also finding ways to turn these growing communities into lucrative marketing, advertising, and distribution channels. BI Direct Measurement delivers this insight thus enabling our customers to develop forward-thinking distribution strategies which offer consumers attractive and compelling alternatives to pirated materials online.”

About MediaSentry Business Intelligence Direct Measurement

The combination of SafeNet’s global footprint and technical expertise in investigation services resulted in the development of the World’s most powerful and accurate measurements available for assessing file-sharing activity. From this, content owners gain significant visibility into consumer demand and file-sharing patterns on one of the fastest growing distribution channels today – peer-to-peer networks. The portfolio of MediaSentry Business Intelligence solutions provides content owners with the essential tools and information they need to:

* Quantify the scope and financial impact of digital piracy
* Monitor leaks and first releases of premium content online
* Track piracy propagation throughout the content’s lifecycle
* Understand user behavior and assess global trends on file-sharing networks
* Evaluate the effectiveness of specific anti-piracy campaigns and initiatives
* Perform drill down data analysis by country, title and network
* Make informed decisions around future distribution strategies

About the MediaSentry Services Platform

SafeNet’s MediaSentry Services platform provides copyright owners and their representatives in the entertainment and software industries the most effective means available to globally detect, track, and deter the unauthorized distribution of digital content. The company’s anti-piracy and rights management services deliver unparalleled copyright enforcement and digital asset management capabilities and provide a managed platform to support the successful growth of digital distribution channels. For more information on SafeNet’s portfolio of content protection solutions please visit:

http://www.safenet-inc.com/digital_rights_management/mediasentry.asp

About SafeNet, Inc.

SafeNet is a global leader in information security. Founded more than 20 years ago, the company provides complete security utilizing its encryption technologies to protect communications, intellectual property and digital identities, and offers a full spectrum of products including hardware, software, and chips. UBS, Nokia, Fujitsu, Hitachi, ARM, Bank of America, NetGear, the Departments of Defense and Homeland Security, Adobe, Samsung, Texas Instruments, the U.S. Internal Revenue Service and scores of other customers entrust their security needs to SafeNet. For more information, visit www.safenet-inc.com

For more information, please contact:
Sundeep Mehta
Team Orange Public Relations
Mobile: 91 9868779770