AMD To Power NASCAR

AMD To Power NASCAR

AMD (NYSE: AMD) today announced it will become the Official Technology Partner of the National Association for Stock Car Auto Racing, Inc. (NASCAR), the foremost sanctioning body of stock car racing in North America. Through this unique relationship, AMD plans to play a critical role in helping NASCAR improve competition on the race track and enhance the safety of its participants.

“Technology is as critical to NASCAR as fuel, tires and communications. AMD will help NASCAR to run faster, smarter and safer,” said Gustavo Arenas, corporate vice president, Pan-Americas Region, AMD. “AMD’s position as the Official Technology Partner will help create a new presence for AMD in one of the most powerful business-to-business platforms in professional sports and increase AMD’s brand awareness among the more than 75 million NASCAR fans. We are excited about maximizing the power of the NASCAR brand with our customers and partners.”

AMD computer technology solutions are planned to be deployed extensively throughout NASCAR, on and off the track, to help improve such critical functions as timing and scoring, research and development, wind tunnel testing, and crash simulation. AMD plans to enhance NASCAR’s official timing and scoring systems through the use of AMD64 processor-powered servers by creating mobile timing-and-scoring command centers capable of processing more than a half million data points per race. These mobile units will travel to each NASCAR NEXTEL Cup, NASCAR Busch Series and NASCAR Craftsman Truck Series event.

Read the complete Press Release