Yamaha YSP increases online presence with launch of new website

Yamaha YSP increases online presence with launch of new website

Website targets savvy digital audiences looking to buy a one-box true 5.1 surround sound system for the home

22nd June 2007

Yamaha Electronics UK Ltd has today launched a new interactive and dynamic website solely dedicated to the award winning Yamaha YSP Digital Sound Projector – www.digitalsoundprojectors.co.uk. With more people looking to the web to research a product before choosing to buy, the easy-to-use site will act as a one-stop source of useful information for people interested in the YSP.

Designed by digital agencies, The Tin and Bite Communications, the new site has a multitude of features that puts the YSP right at the centre of digital home. It displays all the crucial information required by potential buyers looking to purchase a true 5.1 digital surround sound system including detailed explanations of how the one-box system produces its amazing sound, manuals for the current product range of the YSP-900 and YSP-1100, details of the easy system set up and stockist information and news. The site also includes special promotions and competitions – on the site now there is the chance to win the ultimate home entertainment set up of a YSP-900 and DVD player.

Terry Murphy, Yamaha product manager, said, “This new website represents a huge step forward for us in communicating with consumers and partners. Visitors to the site can easily see the award winning features of the YSP and the reasons why it’s taken the industry by storm with its breakthrough technology.”

The website is split into the four separate areas of film, music, sport and gaming and highlights the optimum sound setting for each. Designed to appeal to the target audience of savvy digital consumers between the ages of 18 – 50, the website shows how the YSP fits neatly into the modern home with no unsightly wires.

The site also includes a dedicated press area where journalists can download the latest press releases and product images.

-ENDS-

Notes to the editor

About Bite
Bite, a subsidiary of the Next Fifteen Communications Group, is a 190 strong communications consultancy with offices in London, New York, San Francisco and Stockholm. With a mission to deliver fearless and boundless communications campaigns to its range of B2B and B2C clients, Bite has built its business on developing creative, results orientated campaigns for market-leading blue chip and fast growing emerging start-up brands. Its client list includes Apple Inc, Yamaha, Samsung, Sun Microsystems, and Tiger Beer.

For further information on the Yamaha YSP Digital Sound Projector, please visit www.digitalsoundprojectors.co.uk or contact the Bite PR team on 0208 741 1123 or yamaha {at} bitepr(.)com

About The Tin
The Tin is a digital consultancy that offers strategic business solutions, online marketing and website design, information management and bespoke applications. Current clients include Random House, Visa, Medigold Health Insurance and Waterford Wedgwood

For further information on The Tin please contact:
Helena Corvin-Swahn or Dionne Griffith
Dish
Tel: 07976 692651 or 07801 060610
Email: helena {at} dishlimited.co(.)uk or dionne {at} dishlimited.co(.)uk

About the current products:

The YSP-900 and YSP-1100 have been designed to perfectly complement any plasma or LCD TV and to deliver stunning three-dimensional audio tailored to your room’s acoustics. A stylish, compact and affordable one-box solution, the YSP is the ultimate sound surround system for the home producing true 5.1 digital Surround Sound.

YSP-900
The YSP-900 is a compact unit at just 115mm deep and 153mm high. Beneath its compact and sleek design lies the extraordinary versatility and power to produce breathtaking true 5.1 Surround Sound. The YSP-900 achieves this with its on-board digital amplifiers which drive 21 individual speakers projecting 5 ’sound beams’ around a room. The beams are automatically calibrated during the simple automated setup procedure, measuring your room’s layout and focusing the beams accordingly.

The YSP-900 is available in silver or black with an optional wall mount bracket at a cost of £599.

YSP-1100
Where the YSP-900 has 21 individual speakers, the YSP-1100 has 42, creating an even more impressive sound. The YSP-1100 also has an extensive range of audio and video inputs and outputs, allowing it to function as the hub of any home entertainment system.

Both models feature multi-language onscreen displays and a large range of listening positions thanks to a wide soundstage. Also available are two volume modes; ‘Night Listening Enhancer’, which ensures that optimum clarity is maintained when listening at low level, and ‘TV Equal Volume’, to suppress sudden audio peaks and obtrusive TV advertising

The YSP-1100 is available in silver or black with an optional wall mount bracket at a cost of £899

A free-standing furniture stand is also available in black and silver.