WIDGETCON 2007 – FREEWEBS HOSTS WOODSTOCK OF WIDGETS

WIDGETCON 2007 – FREEWEBS HOSTS WOODSTOCK OF WIDGETS

Freewebs Develops First Conference Designed Specifically For Engagement Marketers To Be Held July 11 at Tribeca Cinemas in NYC

Speakers From Companies Including Denuo, Digitas, Clearspring, Fox Interactive Media, WidgetBox, Warner Bros. Pictures, IAC, Jupiter Research, RockYou!, Gartner, Tagged

SILVER SPRING, MD – June 25, 2007 – Freewebs, the company that offers the web’s most open personal publishing platform and helps people unleash their creativity online (www.freewebs.com), has announced it has developed WidgetCon 2007, the first conference designed specifically for engagement marketers. CEOs and marketers from leading companies and agencies will meet for a full day of discussions to talk about engagement marketing, the widget evolution and successful case studies. WidgetCon 2007 is an invite-only conference comprised of the leading agencies, innovative clients and widget-savvy publishers. WidgetCon2007 will take place at the Tribes Cinemas in New York on July 11th. More info can be found at www.widgetcon.com.

“WidgetCon 2007 is the start of a conversation between publishers, marketers, agencies, technology and measurement partners about marketing through distributed content, and how increasing the level of engagement a user experiences will impact the media landscape and advertising practices,” said Shervin Pishevar, President of Freewebs. “WidgetCon 2007 is an effort to promote collaboration between all businesses affected by engagement marketing, through sincere dialogue and meaningful networking, whose collaboration is essential to nurture widgets and engagement marketing, and develop expertise.”

Hot on the heels of TIME Magazine naming “You” the Person of the Year in 2006, Newsweek declared 2007 to be “The Year of the Widget.” The consumer-generated content explosion online is about to be amplified—at WidgetCon2007.

Speakers

Chris Jones, Former CEO of JWT will be keynoting WidgetCon2007. Other speakers include:

· Ed Anuff, CEO, WidgetBox

· David Card, VP and Senior Analyst, Jupiter Research

· Chris Cunningham, VP of Sales, Freewebs

· Andrew C. Frank, Analyst, Gartner

· Eyal Gever, CEO/co-founder, Gizmoz

· Martin Green, Vice President, Business, meebo

· Joe Heitzeberg, CEO/co-founder, Snapvine.com

· Charlene Li, Vice President and Principal Analyst, Forrester Research

· Jeremy Liew, Partner, Lightspeed Venture Partners

· Robert Nelson, CEO, pYzam

· Kara Nortman, Vice President M&A, IAC

· Christian Oestlien, Business Product Manager, Google

· Shervin Pishevar, President, Freewebs

· Ivan Pope, CEO/co-founder, Sniperoo

· Hooman Radfar, Founder, Clearspring Technologies

· Steve Rubel, SVP, Edelman

· Thomas Ryan, Entrepreneur in Residence, Bessemer Venture Partners

· Andrew Stachler, Director of Interactive Marketing, Warner Bros. Pictures

· Dan Strauss, Vice President, FIM Labs, Fox Interactive Media

· Lance Tokuda, CEO, RockYou!

· Greg Tseng, CEO, Tagged

· Greg Verdino, Chief Strategy Officer, crayon

· Scott Witt, Vice President, Denuo + Droga5

Agenda Highlights

· The Village Marketer: Evolving Roles of Advertising in Communities

· Advertising 2.0: When will Marketing catch up to Media?

· The Birth of an Industry: Planning the Smart Growth of Widget Marketing

· Widget Marketing in the Media Mix: Organizing Agencies Around Emerging Platforms

· Widgets in the Web Ecosystem: Obstacles and Opportunities

· Many case studies, demos and examples

Widgets are so flexible and useful that Freewebs has created an exclusive widget to manage the entire WidgetCon2007 registration process. When a person is invited to WidgetCon2007, the WidgetCon2007 widget can:

· Confirm their RSVP

· Be used to custom design your conference badge for WidgetCon2007

· Display a slide show of all the RSVP’d attendees and their custom badges

· Allow colleagues to request invitations using the widget

· Like all widgets, be easily posted it to any blog, profile page or website

What are Widgets?

Widgets are small applications that provide functionality and content online, distributed through a potentially limitless number of websites. They also represent an entirely new way of looking at advertising. Unlike almost all other online ads, widgets are uploaded onto sites (personal sites, profile pages, blogs) by consumers themselves. They are pulled by their audience, instead of pushed by marketers. And the publishers (largely personal publishers) who upload them are far more than affiliates: owing to these publishers’ personal dynamic and voice, they become advocates for the marketers whose widgets they help distribute. Widget Marketing is exciting because it allows advertisers to swim with the current, not against it. Now advertisers can be invited into conversations they might not otherwise have access to. It means a whole new way of thinking about marketing, but one that marketers will have to move towards if they want to continue connecting with their customers.

About Freewebs.com

Freewebs is the company that offers the web’s most open personal publishing platform, dedicated to ensuring everyone in the world can create a quality multimedia website. For anyone with an Internet connection and something to share, Freewebs provides the toolkit to express their voice on the Web through its versatile publishing platform. To date, Freewebs members have created more than 17 million comprehensive websites including blogs, photos, videos, music, e-commerce and more. Founded in 2001, Freewebs is privately held and based in Silver Spring, MD. Please visit www.freewebs.com today.

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CONTACT:

Jo McKenna

Freewebs

646-382-4291

jo {at} freewebs(.)com