‘Voice SMS’ Pioneer Bubble Motion Innovates Ahead of Market with Launch of BubbleTALK 2.0

‘Voice SMS’ Pioneer Bubble Motion Innovates Ahead of Market with Launch of BubbleTALK 2.0

New Platform Enables Users to Send Domestic and International ‘Voice SMS’ Messages

Mountain View, CA, 9 July 2007: Bubble Motion, the award-winning pioneer of ‘Voice SMS’ services, is launching a new platform, BubbleTALK2.0, which will make Voice SMS implementations easier for mobile operators, as well as provide a number of advanced, new features. The new platform will be at the core of all Bubble Motion’s future Voice SMS implementations, and will make the process very straightforward for mobile operators, reducing the installation time to just 2 weeks.

The BubbleTALK platform has been completely redesigned to be entirely modular, making it easy for operators to add in new functionality or ‘modules’ when they are ready to do so. With the additional of the new features in BubbleTALK 2.0 Bubble Motion now offers more functionality to its revolutionary BubbleTALK service. Some of the advanced new features include the following:

- Enables Interconnect between Operators: Subscribers can send Bubble messages nationally and internationally

- Multi-language support: BubbleTALK is now available in multiple languages

- Quick Bubble: Enables users to send bubble messages quickly by pressing a single button

- Closed User Group: Subscribers can send messages to groups of people by a click of a button

Sunil Coushik, Bubble Motion commented: “The key word here is simplicity. BubbleTALK was already a very simple Voice SMS system to set up and maintain. Now we have taken it even further, giving operators more advanced functionality, whilst making the overall experience even easier for them.”

Bubble Motion has been winning plaudits recently for its Voice SMS services. BubbleTALK was also recently honored as being the Best Consumer Application Award at the Mobile Messaging Awards. The BubbleTALK implementation at Vodafone Egypt was also recently named as being one of the top ten non-voice revenue-generators by telecoms analyst group Analysys.

Within two months of launch, Vodafone Egypt saw a massive take-up of its new Voice SMS service, with 15% of its subscriber base having started using the service. Within that same time frame, the service from Bubble Motion already improved Average Revenue Per User (ARPU) for users of the service by 1.5%.

About Bubble Motion

Bubble Motion is the award-winning pioneer of ‘Voice SMS’ services for mobile operators. The company allows operators to create a new revenue stream within 3 weeks, using their existing infrastructure with no cannibalization of existing services. This allows operators to create a new core service.

BubbleTALK, the carrier grade intentional voice messaging service provided by Bubble Motion is the worldwide standard for intentional voice messaging or ‘voice SMS’. With 8 mobile operator partners, in 6 countries, and local points-of-presence in an additional 31 countries, BubbleTALK is available to over 1 billion people with local-dial access.