CIQ/Voisys Partners with SendTec to Increase Lead Volume and Quality

CIQ/Voisys Partners with SendTec to Increase Lead Volume and Quality

CIQ Inc. /Voisys, an 800 and Internet based lead generation system serving the automotive non-prime, prime and lease markets, today announced that it has formed a strategic partnership with SendTec, Inc. (OTCBB: SNDN), a Search-Centricsm multi-channel marketing agency, to increase lead volume and quality. By utilizing SendTec’s pioneering Search-Centric marketing services, CIQ/Voisys will be able to further develop and enhance the flow of leads from its 123 consumer-facing websites, providing auto dealers with a greater volume of high-quality leads.

“SendTec’s team will continue to enhance our company objective of providing high-quality organic leads to our dealer clients, which in turn facilitates the sale of more vehicles,” said Paul Snider, CIQ Inc. /Voisys CEO.

SendTec is widely recognized for integrating and optimizing online and offline marketing campaigns, most of which leverage SendTec’s expertise in Search Engine Marketing and Direct Response Television. SendTec will help CIQ/Voisys to laser target consumers in the market for an auto loan through both a pay per action campaign and multi-channel Search-Centric marketing services.

Utilizing its large network of web publishers, portal sites, etc., SendTec will take CIQ/Voisys messaging of “No Credit, Bad Credit, No Problem” and push it to where consumers are completing transactions online, targeting more specifically and deeply than something such as a banner ad. While a consumer is online purchasing an automotive related product and checking out in their shopping cart online, it is a perfect time to let them know about a new car loan, as they are already thinking about the category.

The message can be presented to a consumer perhaps through a text link or an ad that pops up and entices the consumer to click on a link that takes them to a form to fill out and submit a lead. SendTec will employ a variety of such techniques with its Search-Centricsm multi-channel marketing approach to drive a higher quality and quantity of leads to CIQ/Voisys websites.

“Over the past few years a serious supply and demand issue has developed in the industry to the point that demand outweighs supply and as a result quality has suffered. As a pioneer in the lead generation industry, CIQ/Voisys is constantly incorporating the latest in technology to provide the best level of service and the highest quality of leads to our clients. Our partnership with SendTec takes us to a whole new level,” Snider commented.

About CIQ Inc. /Voisys: (www.voisys.com)

The CIQ family of products helps auto dealers produce more results with higher sales and greater profits. A pioneer of the lead generation industry, CIQ, Inc. was established in 1996 and has quickly become the leader in special finance lead generation. Over the past eleven years CIQ, Inc. has acquired over 1,100 automotive related clients.

Voisys is an 800 and Internet based lead generation system serving the automotive non-prime, prime, and lease markets. In just the past 12 months the company has generated millions of Sub-Prime leads with its VOISYS™ Loan By Phone, Direct Mail and Internet programs. For more information contact Michael Snider at 800-438-8642 X 102 or visit www.voisys.com

Media Contacts:

Sara Callahan
Carter-West Public Relations
Phone: 949-493-0244
email: scallahan(at)carterwestpr.com

Michael Snider
National Sales Manager CIQ Inc. /Voisys
Phone: 800-438-8642 X 102
email: msnider(at)ciqgroup.com