SendTec Launches First Ever SEM DRTV Ad on Major News Networks

SendTec Launches First Ever SEM DRTV Ad on Major News Networks

Strategic Campaign Solidifies SendTec’s Position in the Industry

Fueled by the continued rapid growth of its Search Engine Marketing (SEM) operations, SendTec (OTCBB:SNDN) recently announced the launch of their first DRTV ad, becoming the first ad agency to advertise its SEM services on national television. The spot, which is airing nationally on major television networks including CNN, CNBC and FOXNC, utilizes SendTec’s proven expertise for new client acquisition, incorporating a search-based multi-channel approach. The 60-second spot is designed to reach business executives, increasing the likelihood of client acquisition.

Within one week of its implementation, the ad has generated hundreds of responses, yielding a 25% conversion rate to qualified leads and illustrating the true value of SendTec’s expertise in both DRTV and search engine marketing. One of the offers presented in the commercial is an eBook that SendTec authored entitled 50 Biggest Search Engine Marketing Mistakes. The book shares SendTec’s unique recipe for success in the SEM industry and also points out common pitfalls of paid search and organic search optimization, offering solutions to novice and veteran marketers alike.

The continued success of SendTec’s pioneering Search-Centric(sm) approach is also demonstrated by the company’s substantial growth and recent new client acquisitions of Combe Incorporated (Just for Men), GymAmerica, Holsted Jewelry, and Cryo-Cell. As previously reported, SendTec’s SEM revenues grew 288% in the first quarter ending March 31, 2007 as compared to the same quarter in 2006.

“This growth is a direct result of SendTec’s unique ability to mix core competencies in both DRTV and SEM. An increasing number of businesses are adopting SEM as an integral part of their marketing mix, making it crucial for SendTec to position its progressive strategy in the marketplace,” said SendTec Chairman & CEO, Paul Soltoff. He added, “We are committed to increasing the long-term value for the company and its stockholders through these ground-breaking programs.”

Other important news at SendTec includes re-launching its Branded Media Business, featuring eFashion Solution, and their partner websites, including Rocawear.com, BabyPhat.com, Mandee.com, and Applebottoms.com. SendTec is providing a total media solution including ad-serving and advertising sales for these destination websites.

About SendTec, Inc.

SendTec, Inc. is a Search-Centric(sm), multi-channel marketing company, deploying traditional agency resources as well as innovative technology solutions for the benefit of ROI-minded advertisers. SendTec is widely recognized for integrating and optimizing online and offline marketing campaigns, most of which leverage SendTec’s expertise in Search Engine Marketing and Direct Response Television. For more information, go to www.sendtec.com.

Caution Concerning Forward-Looking Statements:

Safe Harbor Statement under the Private Securities Litigation reform Act of 1995: Forward-looking statements often are proceeded by words such as “believes”, “expects”, “may”, “anticipates”, “plans”, “intends”, “assumes”, “will” or similar expressions. Forward-looking statements reflect management’s current expectations, as of the date of this press release, and involve certain risks and uncertainties. SendTec’s actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors. The statements that are not historical facts contained in this press release are “forward-looking statements” that involve certain risks and uncertainties, including, but not limited to, risks associated with the uncertainty of future financial results, additional financing requirements, change in marketing services mix, adoption of new accounting and reporting methods to report on our various marketing services offerings, development of new products or services, the effectiveness, probability and marketability of such products and services, the ability to protect proprietary information, the impact of current, pending or future legislation and regulation on the electronic marketing industry, the impact of competitive products or pricing, technological changes, the effect of general economic and business conditions and other risks and uncertainties detailed in the Company’s filings with the Securities and Exchange Commission.
Contacts

For SendTec, Inc., St. Petersburg
Huma Gruaz, 312-245-9805 Ext. 101
Huma {at} alpaytac(.)com