IBM’s Master Data Management Software Products Are Analyzed and Placed in Two New Gartner Magic Quadrants

IBM’s Master Data Management Software Products Are Analyzed and Placed in Two New Gartner Magic Quadrants

IBM (NYSE: IBM) today announced that Gartner, Inc. has evaluated two of its Master Data Management software products — WebSphere Customer Center and WebSphere Product Center — in its 2Q07 Magic Quadrants for Customer Data Hubs and Product Information Management.

IBM’s Master Data Management products help companies address their growing information management challenges, which include delivering a single view of “master” data — the information on which a business’ operations and critical business decisions are based. Master data is a mix of disparate, yet interdependent information on customers, products, agreements, accounts, vendors, suppliers, and inventory — typically stored in silos across an organization.

In Gartner’s Magic Quadrant for Customer Data Integration Hubs, 2Q07*, IBM’s WebSphere Customer Center v. 7.0 was evaluated and IBM was placed in the “Leaders” quadrant. WebSphere Customer Center helps companies solve their customer information management issues by creating a single view of customer information. This allows businesses in any industry to manage accurate and complete customer data within operational transactions, enabling them to put the customer at the center of their sales, service, and operational business processes.

Designed to be integrated with all business applications and process-management tools in a Service Oriented Architecture, WebSphere Customer Center is one of the most robust, fully functional and proven customer data integration solutions available today.

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