HCL ANNOUNCES ‘MONSOON DOUBLE DHAMAKA’
July 18th, 2007 Leave a comment Visited 21 times, 1 so far today
HCL ANNOUNCES ‘MONSOON DOUBLE DHAMAKA’
· First-of-its-kind offer for HCL range of desktops and notebooks powered by Intel® Core™ 2 Duo processors
· On-the-spot assured gifts along with each purchase
New Delhi, 18 July 2007: Continuing with its drive to increase the PC penetration in India, HCL Infosystems Limited, India’s premier information enabling company and the country’s largest PC manufacturer, today announced a first-of-its-kind campaign for buyers of its desktops and notebooks in association with Intel Corporation.
‘Monsoon Double Dhamaka’ is a six-week campaign that assures on-the-spot gifts like Reebok bags, domestic return air tickets and free holiday vouchers with the purchase of every Intel-powered HCL PC. Doubling the excitement, customers buying Intel Core2Duo powered HCL PCs get a scratch card that gives them an opportunity to win 45 gold coins, six holidays in Singapore or Malaysia or the mega prize of one holiday in Switzerland for a couple. Customers buying HCL Leaptops get a second scratch card that comes with an opportunity to win up to 100% ‘cash back’ on their Leaptop.
Announcing the campaign, Mr. Rajendra Kumar, Executive Vice President, HCL Infosystems said, “The launch of an innovative campaign like ‘HCL Monsoon Double Dhamaka’ further reiterates the value proposition that customers in India have always expected from a leader like HCL. Through this campaign, we hope to generate enough excitement in the market that draws more and more customers to experience the superior value offered by HCL desktop and notebook PCs, powered by an Intel processor.”
The campaign that brings two giants from the IT industry together will run till 31st August 2007 at over 2000 HCL authorized dealers, in more than 500 cities across India.
Commenting on the same, Prakash Bagri, Director – OEM Business, Intel India said, “This exciting campaign with industry leader HCL Infosystems will no doubt drive more and more home PC buyers to buy HCL’s wide range of desktops and notebooks based on the Intel® Core™ 2 Duo processor.”
HCL Infosystems is India’s largest PC manufacturer with installed capacity of 2 million PCs every year. The company has two ISO:14001 compliant state-of-the-art manufacturing plants in Puducherry and Rudrapur, Uttarakhand.
ABOUT INTEL
Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom.
ABOUT HCL INFOSYSTEMS
HCL Infosystems, with annual revenue of US$ 2.6 Billion, is India’s premier information enabling and system integration company. HCL offers products and infrastructure solutions in the fields of computing, communication, networking, office automation, broadcasting and imaging. It has partnerships with leading global players like Intel, AMD, Toshiba, Bull, Ericsson, Cisco, Microsoft, Nokia, Apple, Computer Associates, Casio, Symantec and Konica Minolta among others.
HCL has a direct sales, channel sales and retail sales network pan India. HCL has a support of 360+ customer service centers and four ISO 9001 certified state-of-the-art manufacturing facilities. HCL Infosystems has pan India presence across metros and non-metros. With a mission to provide world-class information technology solutions and services to enable its customers to serve their customers better, HCL Infosystems is forever setting new standards of IT in the country. For more information please visit us at www.hclinfosystems.in
For more information, please contact:
Sanjay Chaudhary / Rishi Seth / Prerna Khanna
Vaishnavi Corporate Communications
sanjayc {at} vccpl(.)com / rishis {at} vccpl(.)com
9810203810 / 9871741875
|
TechWhack on Facebook
|
