Ford Vehicles Continue Driving Quality Gains

Ford Vehicles Continue Driving Quality Gains

Ford Motor Company vehicles continue making dramatic strides in quality, outstripping the industry’s rate of improvement in “things gone wrong” (TGWs) in the second quarter U.S. Global Quality Research System (GQRS) study. The company improved by 10 percent versus last year, while the report’s average industry-wide improvement rate hit 4 percent. Plus, 19 Ford Motor Company models ranked in the report’s top three places for customer satisfaction, TGW performance – or both – after three months in service.

Mustang Shelby GT500, Ford Explorer and Lincoln Mark LT pickup won top honors for TGW performance, while Ford Edge, Ford E-series vans and Mazda MX-5 Miata topped their segments in customer satisfaction. Ford’s newest vehicles, including Ford Edge, Lincoln MKX and Lincoln Navigator L, were strong customer satisfaction performers – and each launched with considerably fewer TGWs than the industry average. Meanwhile, Ford Fusion, Mercury Milan and Lincoln MKZ are sustaining their high quality levels since their launches in late 2004.

“We’re launching new products with quality, and our team is working hard to consistently build quality into the vehicles we’re delivering for customers,” said Mark Fields, president of The Americas, Ford Motor Company. “We’ve redoubled our commitment to deliver more products customers really want – with quality that rivals the best in the industry.”

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