DIGITAL FOCI WINS AMERICAN PHOTO 2007 EDITOR’S CHOICE AWARD

DIGITAL FOCI WINS AMERICAN PHOTO 2007 EDITOR’S CHOICE AWARD

Wins “Imaging Essentials – BEST BUY” for Photo Safe

July 23, 2007, Los Angeles, California — Digital Foci, Inc. http://www.digitalfoci.com announced today that it has won the American Photo 2007 Editor’s Choice Award for “Imaging Essentials – BEST BUY” for Photo Safe, a portable hard drive for consumers and professional users alike that lets you quickly and securely save digital photos wherever you go (for complete product details, see release and brochure at:

http://www.thomas-pr.com/pressreleases/digitalfociphotosaferelease.html and http://www.digitalfoci.com/downloads/product_literature/PSF-250_Brochure.pdf).

American Photo July/August 2007 said, “The best vacation accessory for your digital SLR is probably not that monster zoom but, rather, a compact digital storage unit that lets you safely offload images from your memory cards while you’re still traveling. Then, once you’re home, you just copy the unit’s contents to your computer. Digital Foci’s rechargeable battery-powered Photo Safe is among the most affordable and convenient devices in this category. It incorporates a capacious hard drive (up to 120GB) and two memory card slots in a small (4.6×3x0.8-inch) rugged plastic case.”

See http://www.popphoto.com/cameraaccessories/4258/editors-choice-2007-imaging-essentials-best-buy-digital-foci-photo-safe-page2.html for full American Photo article.

With street pricing starting at $135, Photo Safe is now available at major online retailers, such as Amazon.com, B & H Photo, and Adorama, as well as at Digital Foci’s online store at: www.digitalfoci.com. Photo Safe is also available at various photography specialty stores (check retailer locations at: http://www.digitalfoci.com/store.html). Photo Safe comes in 3 storage capacities: 40GB, 80GB and 120GB. It includes a rechargeable Li-Ion battery, USB cable, AC power adapter, carrying case, User’s Guide, and Quick Start Guide.

About American Photo Editor’s Choice Award

Featured in the July/August issue of American Photo, the 2007 Editor’s Choice Awards inform readers of “the best of the best,” recognizing quality and technological advancement among manufacturers in a wide range of product categories serving the professional photography industry. With a circulation of over 250,000, American Photo is the premier showcase for outstanding photography and photographic products.

About Digital Foci

Digital Foci helps consumers manage and enjoy their digital content collection easily. The company enhances people’s lives by allowing them to seamlessly move digital photos, video, and music from one place to another. With Digital Foci products, consumers are able to enjoy any of their digital content on any device without ever worrying about format compatibility. Digital Foci products include digital picture frames, photo displays, storage devices, and card readers for transfer, storage, and management optimized for any setting where you choose to enjoy your digital content.

Digital Foci (pronounced “foe-sigh”) is the plural form of the word “focus” and symbolizes the many distinct points where light and sound converge and diverge. It is at these digital focus points (or foci) where you view and share your digital pictures, watch your digital video, listen to your digital music, and access your digital files.