comScore releases rankings for top Japanese web properties

comScore releases rankings for top Japanese web properties

54 Million People Online in Japan in June

comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released its first report on Japan’s top Internet properties and top gaining properties for June. The study was based on data collected through the comScore World Metrix audience ratings service and took into account all unique visitors age 15 and over, who accessed the Internet from a home or work computer.

– There were a total of 53.7 million unique visitors online in Japan in June, or 49 percent of the country’s population, age 15 or older
– Yahoo! was the most popular property, with 41.5 million unique visitors. Yahoo! now reaches 77 percent of the total Japanese online population, and averaged 33 visits per visitor in June
– The average Japanese Internet user spends 15 days per month online

Maru Sato, Managing Director of comScore Japan, said: “Yahoo! is the most popular property in Japan by some margin. Behind them, Google and Microsoft Sites are locked in a battle for second place, with 31.3 million unique visitors and 31.0 million unique visitors respectively.”

IZA.NE.JP, a user participation news site set up by the Sankei Newspaper Group in June 2006, was the fastest growing site, increasing traffic by 52 percent from 2.3 million unique visitors to 3.5 million unique visitors.

Commented Mr. Sato, “Despite being only a year old, the IZA.NE.JP property has undergone significant growth, particularly over the last few months. This can be attributed in large part to a number of scandals being associated with the recent Japanese Government, as well as the impending Upper House Election at the end of July.”

Thanks to a new software download and the continued uptake of its Firefox Internet browser, the Mozilla Organisation enjoyed a 26 percent increase in unique visitors in June. Another software provider, Adobe Sites, enjoyed the same 26 percent traffic uplift as a result of the release of an Acrobat Reader update.

The second fastest growing property was Mizuho Financial Group, which increased traffic by 34 percent, closely followed by entertainment group NAMCO BANDAI Holdings Inc. which increased traffic by 31 percent.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI.

comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia.
For more information, please visit http://www.comscore.com.

SOURCE: comScore
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