China market offers service providers significant Blended Services opportunity

China market offers service providers significant Blended Services opportunity

Recent market research from Alcatel-Lucent (Euronext Paris and NYSE: ALU) shows that consumers and enterprises in China have a strong interest in services that allow the simultaneous interplay of voice, video, data and multimedia applications. Moreover, Chinese enterprises and consumers surveyed indicate that they are willing to pay a premium for these “blended” services.

The research was commissioned by Alcatel-Lucent’s User-Centric Experience program and was conducted by an independent market research firm. The detailed analysis is based on the results obtained from web-based surveys conducted with more than 400 enterprise managers and decision-makers and more than 1500 consumers in China. Alcatel-Lucent’s understanding of the user centric experience can be leveraged by China’s service providers to identify new and significant revenue opportunities.

The Alcatel-Lucent study identified the “Sweet Spot” as the segment where customers are most interested in blended services and most willing to pay an additional fee to obtain the services.

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