HP Releases Tips to Increase Effectiveness of Everyday Business Communications

HP Releases Tips to Increase Effectiveness of Everyday Business Communications

HP today released a new study by the Color Association of the United States that features practical tips to increase the effectiveness of daily business communications through the use of color. The report, “Color Trends in the Corporate World,” reveals that leveraging color vibrancy and incorporating multi-color design enhances message retention more than black and white or single-color applications. The report also confirms that color has become a standard marketing and communications tool for businesses to differentiate themselves, rather than a commercial luxury. And according to a recent survey of 500 small and mid-size businesses (SMBs), the adoption of color is growing in business with almost half of SMBs producing color marketing materials in-house.(1)

Additionally, the report emphasizes the beneficial effects of color as an organizational and motivational tool for both customers and employees. “Color not only motivates and communicates key messages, but it also denotes a certain level of pride and energy,” said Margaret Walch, director, Color Association of the United States. “Even the more conservative industries have an opportunity to resonate more deeply with their target audiences through the creative use of color.”

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