Apple Unveils New iPod mini Starting at Just $199

Apple® today unveiled the second generation iPod® mini lineup with a new 4GB model priced at just $199 and a new 6GB model with 50 percent more storage priced at $249. Both iPod mini models feature increased battery life of up to 18 hours, USB charging and an ultra-portable, lightweight design available in four vibrant colors.

“The iPod mini is now available at the magic price point of $199,” said Steve Jobs, Apple’s CEO. “At this breakthrough price point, and with more than twice the battery life, the new iPod mini should appeal to even more music lovers.”

iPod mini works effortlessly with Apple’s iTunes®, providing music lovers with access to the iTunes Music Store, the number one digital music service in the world. iPod mini features Apple’s patent-pending Auto-Sync which works seamlessly with iTunes to automatically download an entire digital music library onto iPod mini with just one click, keeping it up-to-date whenever iPod mini is plugged into a Mac® or Windows computer using USB 2.0. In addition to keeping the iPod mini up-to-date, plugging directly into the USB 2.0 port will also conveniently charge the iPod mini—so, one connection does it all.

Apple’s iPod, the iTunes jukebox and the iTunes Music Store are leading the digital music revolution. With over 10 million iPods sold to date, the iPod is the world’s most popular digital music player, and the iTunes Music Store is the number one online music store with over 70 percent market share. The new iPod mini is a member of Apple’s wildly popular iPod family for both Mac and PC which includes the fourth generation iPod, the iPod photo, the iPod U2 Special Edition and iPod shuffle.

Read the complete Press Release