Gold Mobile CEO Offering Tips on How to Win Mobile Consumers at destinationCRM 2007

Gold Mobile CEO Offering Tips on How to Win Mobile Consumers at destinationCRM 2007

destinationCRM 2007

Gold Mobile:
WHO: Bob Gold, founder/CEO of Gold Mobile, the mobile
solutions arm of Gold Group LLC, a social media company
that immerses brands in consumers’ daily lives.

WHAT: Bob Gold will be giving a 45 minute presentation at the
2007 destinationCRM conference that highlights best CRM
practices that American businesses can learn from
Europe, which is several years ahead in exploiting
mobile technologies, to effectively capture mindshare
and marketshare. As cell phones have undergone a
transformation from technology to “lifestyle” product,
there is an increased need for mobile touchpointing,
which feeds on-demand product/service information to
consumers through mobile websites (WAPs). Bob will teach
companies how to leverage the potential of mobile CRM to
increase brand awareness and sales by interacting with
consumers at the precise moments when they are most apt
to purchase your products and services.

WHY: Businesses are skeptical of new technologies that offer
measurable ROI in short time frames. Although many
trusted mobile solutions exist, American companies are
still lagging behind their European counterparts in
implementing them. As a result, marketers in every
industry must revise their CRM strategies to integrate
mobile technologies and engage the new social and mobile
consumers.

WHEN: Tuesday, August 21, 2007 – 4:15 p.m. to 5:00 p.m.

WHERE: Marriott Marquis Hotel
1535 Broadway (Times Square & 7th Ave)
New York, NY 10036
(212) 398-1900

DETAILS: For media inquiries before, during and after the show,
please contact:
Tim Barello
Padilla Speer Beardsley
tbarello {at} psbpr(.)com
212.752.8338

Contacts

Padilla Speer Beardsley
Tim Barello, 212-752-8338
tbarello {at} psbpr(.)com