AOL Launches New Truveo.com Online Video Search Site

AOL Launches New Truveo.com Online Video Search Site

AOL today announced that it has launched a new version of Truveo.com, a one-stop destination where consumers can find a wide range of video from across the Web – from user-generated video clips, to professionally produced video from leading media brands. Rebuilt from the ground up, the new site is based on the highly acclaimed Truveo™ video search technology that AOL acquired in 2006. The new Truveo.com is available beginning today at http://www.truveo.com.

“Over the past year, there has been an explosion in the amount of professionally produced video that’s available on the Web,” said Timothy Tuttle, CEO and Co-Founder of Truveo and Senior Vice President of AOL Video. “While today’s popular video sharing sites offer a wide variety of user-generated video, they rarely give users the opportunity to find professional, mainstream video. The new Truveo.com solves this problem, so whether it’s a dog riding a skateboard or the latest episode of The Daily Show, Truveo.com is the one-stop site for finding videos from across the Web.”

According to a recent study by the Pew Internet and American Life Project, 57% of adult Internet users say they watch or download video content online and 74% of broadband users download or watch online video. This study also showed the popularity and preference for professional video. According to Pew, 62% of online video viewers say that their favorite videos are those that are “professionally produced.”*

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