Top Global Ford Techs, Service Advisors Compete In Skills Competition

Top Global Ford Techs, Service Advisors Compete In Skills Competition

Eighteen of the best dealer service professionals from around the world will face off in Ford Export Operations and Global Growth Initiatives’ inaugural Global Service Advisor and Technician Skills Service Excellence World Cup today at the Ford 6-Sigma Center in Dearborn. The World Cup contestants hail from dealerships in the Middle East, Asia Pacific, Sub-Saharan Africa, Puerto Rico/U.S Virgin Islands and Caribbean & Central America regions.

“Providing excellent dealer service is essential to increasing customer satisfaction and cultivating brand loyalty at Ford dealerships everywhere,” said John Fitzpatrick, director, Ford Export Operations and Global Growth Initiatives (E&G).

To qualify for the global competition, contestants had to complete six months of rigorous preparation, in-dealership competitions and, finally, regional competitions in the United Arab Emirates, Thailand, Mauritius, Puerto Rico and Panama.

“I believe the challenges from this competition will strengthen my diagnostic abilities, fuel my passion for providing the highest level of quality service to our customers and to always strive for high ‘fix it right the first time’ results,” said Michael Fejeran, technician at Triple J Ford in Tamuning, Guam.

Not unlike the annual Ford/AAA Ultimate Master Technician competition, E&G’s Service Excellence World Cup encourages service advisors and technicians to sharpen their diagnostic and problem-solving skills in order to better serve customers and achieve higher levels of satisfaction.

Read the complete Press Release