Books-A-Million Turns a New Page to SmartClixx for Self-Hosted Stored Value/Gift Card Software

Books-A-Million Turns a New Page to SmartClixx for Self-Hosted Stored Value/Gift Card Software

BAMM, America’s Third Largest Book Retailer in the Nation, Selects SmartClixx, LLC (America’s Leading In-House Stored Value Software Provider) for Its Stored Value Software Solution

Books-A-Million, Inc., (NASDAQ/NM:BAMM) America’s third largest book retailer in the nation, also selling on the internet at BOOKSAMILLION.COM, bookmarks the leading provider in the self hosting industry: SmartClixx.

“The SmartClixx Solution delivers more functionality, performance, and security,” said Cy Fenton, VP, Information Technology at BAMM. “We outgrew a hosted solution and wanted more control. SmartClixx gave us that control, and allowed us to bring the entire operation in house, bringing cost savings, and much greater flexibility. A new feature for our customers will be the ability to use their gift cards online at www.booksamillion.com as well as in any of our stores.”

“Books-A-Million joins a growing roster of non-apparel based corporations who have begun using stored value cards for special events, promotions, giveaways, gift cards, merchandise returns, customer satisfaction gestures, loyalty, etc., including the largest domestic air carrier, Southwest Airlines and America’s largest cellular network, Alltel Communications,” states Gary Dinkin, Chief Executive Officer, SmartClixx, LLC. “We are very excited for BAMM and wish them major success with their new and enhanced stored value/gift card platform.”

Some other SmartClixx clients include America’s most elite and brand name recognized department store chain, Saks, Inc.; the largest family-owned department store chain, Boscov’s Department Stores; the leading multi-channel specialty apparel retailer, Charming Shoppes; and The TJX Companies, the leading off-price apparel and home fashions retailer in the world.

About Books-A-Million

Books-A-Million is one of the nation’s leading book retailers and sells on the internet at www.booksamillion.com. The Company presently operates 206 stores in 20 states and the District of Columbia. The Company operates large superstores under the names Books-A-Million and Books & Co. and traditional bookstores operating under the name Bookland, Books-A-Million and Joe Muggs Newsstands. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Stock Market’s Global Select Market under the symbol BAMM.

About SmartClixx LLC

SmartClixx LLC works with some of the world’s largest retailers providing unique in-house Stored Value Card/Gift Card application software and services without charging per-transaction fees. Security, flexibility, streamlined processes and operations, data mining, and future capability with significant cost savings are just a few reasons why Alltel Communications, Saks Incorporated, Charming Shoppes, Southwest Airlines, Chico’s, The TJX Companies and many others have selected the SmartClixx Stored Value Card solution. For more information about SmartClixx, please visit www.Smartclixx.com or call 561-998-8515.

SmartClixx, SmartClixx Stored Value Card, and SmartClixx SVC are all trademarks of SmartClixx LLC in the United States and/or other countries.

Contacts

SmartClixx LLC, Boca Raton
Linda Brodsky, VP Sales and Marketing
561-998-8515 ext. 222