HP Fuels Growth with Print 2.0, Launches $300 Million Global Marketing Campaign

HP Fuels Growth with Print 2.0, Launches $300 Million Global Marketing Campaign

HP today introduced a breakthrough printing technology, new web-based printing services, an expanded portfolio of printers and imaging products, and a host of alliances and relationships that serve the growing markets outlined in the company’s Print 2.0 strategy.

In conjunction with the announcements, the company unveiled a $300 million global marketing campaign, called “What do you have to say?,” that enables users to mash up their content with free, exclusive content from singer/fashion designer Gwen Stefani, Burton Snowboards founder Jake Burton and celebrated graphic designer Paula Scher.

HP’s Print 2.0 strategy focuses on three areas: delivering a next-generation digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets; making it easier to print from the web; and extending HP’s digital content creation and publishing platforms across all customer segments.

HP is executing Print 2.0 while continuing to drive innovation across its core printing business – an overall strategy designed to accelerate the company’s ability to capture a more significant portion of the 53 trillion pages expected to be printed by 2010.

Read the complete Press Release