Many businesses ‘don’t know what they don’t know’ when it comes to Search Engine Marketing best practice

Many businesses ‘don’t know what they don’t know’ when it comes to Search Engine Marketing best practice

www.freshbusinessthinking.com and www.disrupted-horizon.com, recognising that the Internet and Google will change nearly every element of your business in the next few years, have today announced the launch of a special one day event for owners, directors and entrepreneurs from smaller businesses.

This one-day conference is not about any form of ‘black-hat’ activity that search engines do not approve of – instead it will focus on creating and developing sites that search engines and users will be happy to have ranking permanently in the top positions as a result of relevance, quality and user friendliness.

Search engines are here to stay – and they’re going to get cleverer!

According to a recent Forrester report 85% of marketers are using, piloting, or planning to pilot search marketing programs this year.

If your site cannot be found by search engines or your content cannot be put into their databases your business will struggle to thrive in a Google dominated landscape – the expert practitioners that are speaking at the Internet Marketing Masterclass include;

Kate Burns, former Managing Director of Google UK
Mike Butcher, described as ‘One of the 100 Innovators of the UK Internet Decade’.
John Straw, founder of Disrupted Horizon
Katy Howell, managing director of Immediate Future
Tom Wood, managing partner Foolproof

This stellar line-up of speakers is rarely available for owners and directors from smaller businesses as conferences such as this are usually price-prohibitive – not this one – for just £195 (until the 12th September) business owners can ensure that they give themselves a competitive edge.

All delegates will also be sent a complimentary white-paper two weeks prior to the event looking at the ’state of the search-engine nation’ and ensuring that all participants have a basic understanding of terms that will be used and topics covered.

To book your place go to www.freshbusinessthinking.com/events.php

Notes to editors
The event is one in a series of Masterclasses developed specially for the smaller business understanding they have demands on budget and resources.

Most conferences today that give access to industry heavyweights often price out the smaller business.

www.freshbusinessthinking.com is becoming the most visited site for business owners, directors and entrepreneurs running small and medium-sized businesses in the UK.

www.freshbusinessthinking.com is an on-line business resource giving ideas, information, advice and news aimed squarely at the UK’s SMEs.

It provides the ‘how to’ for SME business decision makers and offers practical advice on essential business topics and solutions to specific business problems.
Fresh Business Thinking also produces a series of monthly editorially independent newsletters covering Sales, Marketing, Finance, HR, Technology and Personal Finance and a weekly view from the top can be found in the weekly CEO newsletter.

Disrupted Horizon was founded by John Straw in 2007 to help businesses become aware of disruptive technology and the changing business models that come with it.

John Straw has 30 years commercial experience in the advertising and IT sectors. A serial entrepreneur, his past 12 years has been spent in the Internet sector.