Market Impact of Key Mobile Players in European Convergence Markets

The Infoshop (http://www.the-infoshop.com/ee/55101) has announced the addition of Market Mobile Development’s product Convergence Watch UK to its online catalog.

This is the first in a series of ‘Convergence Watch’ papers highlighting convergence market developments in the major European markets of the UK, Germany, France, Italy and Spain. The objective of these papers is to initially describe the activities of the key mobile players in their respective convergence markets and document their rates of progress and market impact.

These market monitor papers are also to be supplemented by two strategy papers from the wireless profit program which again focus on the MNO opportunity; Driving EBITDA Through Convergence - published in early August 2007; An Assessment of MNO Convergent Strategies in Europe - due in September 2007.

Table of Contents
1. Introduction
2. Convergence Definitions
3. UK Convergence Market Summary
4. Key Convergent Player Profiles
5. Secondary Promotional Incentives
6. Online Service Propositions
7. BT Fusion Plans To Date

Table of Figures
Figure 1. Principal Players with Mobile Convergence Component
Figure 2. BT Fusion Service Proposition
Figure 3. Vodafone At Home Service Proposition
Figure 4. Orange Broadband & Mobile Service Proposition
Figure 5. Orange Broadband & Mobile - Unique Service Proposition
Figure 6. Virgin Media Service Proposition
Figure 7. 3´s X-Series Service Proposition
Figure 8. Online Service Propositions
Figure 9. BT Fusion Plans prior to January 2007
Figure 10.BT Fusion Plans from January 2007
Figure 11.New Additional Fusion Talk Mobile Plans launched August 2007

For more information visit http://www.the-infoshop.com/ee/55101

Contacts

The Infoshop,
by Global Information, Inc.
Sandi Genna, +1-860-674-8796