Rudy Provoost outlines consumer lifestyle trends in opening IFA 2007 Keynote

Royal Philips Electronics (NYSE: PHG, AEX: PHI) will put the twin interests of wellness and pleasure at the heart of its consumer lifestyle approach, Rudy Provoost, Executive Vice-President, Royal Philips Electronics and Chief Executive Officer, Philips Consumer Electronics, will outline in the opening keynote speech of IFA 2007.

In his speech, Addressing Healthier Lifestyles Today and for Tomorrow, he will explain how Philips is broadening beyond ‘traditional’ audio and video technology applications to make consumer electronics more relevant to consumers’ lifestyles, needs and interests, including their concerns about climate change.

“‘Wellness and Pleasure’ is not something usually associated with a consumer electronics industry event like IFA,” Mr Provoost will state. “However, we aim to broaden the CE category by identifying consumer’s needs and then addressing them with meaningful and innovative technologies – rather than creating technologies first and then hoping a consumer will be interested in purchasing it.”

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