SAP Reinforces Importance of India to Company’s 2010 Growth Strategy

SAP AG (NYSE: SAP) today announced significant successes in the fast-growing Indian market that are helping the company better execute its vision for 2010. In the space of just one year, SAP has doubled the number of Indian customers to 2,000, highlighting a level of growth unprecedented for the company around the globe. The announcement was made during the first-ever visit by the entire SAP Executive Board to India, reflecting the rising importance of the country to SAP both as a vibrant market as well as a technology development and services-support delivery center.

SAP Grows Indian Customer Base from 1,000 to 2,000 in One Year
In a sign of overwhelming acceptance among Indian customers, SAP announced that it has doubled its customer base in India from 1,000 to 2,000 since August 2006. SAP was also the first enterprise software vendor in India to cross the 1,000 customer mark, which further reinforces the company’s leadership in India.

“The unprecedented growth that we are seeing from India is one of the best examples of how our 2010 strategy translates into action,” said Henning Kagermann, CEO and chairman of the executive board, SAP. “Markets like India are at an inflection point when it comes to the adoption of technology by businesses of all shapes and sizes. For instance, it took us nine years in India to reach the 1,000 customer mark, and only one to double it.”

Globally, SAP has set itself a goal of reaching 100,000 customers by 2010. In order to achieve this goal, the company plans to significantly expand the addressable market for enterprise software solutions by aggressively targeting small and midsize enterprises (SMEs) and emerging markets. Markets such as India and China will play a central role in helping the company achieve its vision.

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