LUXE.TV HD chooses ATEME Compression Solutions for Quality and Efficient Delivery

LUXE.TV HD chooses ATEME Compression Solutions for Quality and Efficient Delivery

ATEME H.264 Encoding Allows Best-Quality Worldwide Distribution for LUXE TV Through Satellite, Cable and IPTV
IBC 2007

Hall 1 – Stand 1.580

ATEME™ SA, an acknowledged leader in standards-based video compression solutions, today announced that international luxury network LUXE.TV (Luxembourg) has chosen ATEME’s Kyrion™ hardware-based H.264 compression solution for its HD transmissions.

LUXE.TV selected ATEME and Kyrion encoding to enable the best-quality picture and audio for worldwide distribution of their programs. LUXE.TV is the first international network to be fully produced in High Definition and exclusively dedicated to the Luxury world. Viewed throughout Europe, the Middle East and Asia LUXE.TV is broadcast in both High and Standard Definition and covers 6 luxury sectors:

* Real Estate & Home Design

* Sports & Leisure

* Hotels & Gastronomy

* Beauty & Fashion

* Cars & Yachting

* Jewelry & Watches

LUXE.TV HD is uplinked in native H.264 format at 6 Mbit/sec on Eutelsat W3A, Arabsat BADR-4 and Eutelsat W5. Using this approach – and with ATEME’s exceptional quality – individual satellite, cable and IPTV providers can directly broadcast the channel without additional signal processing or compression.

“LUXE.TV is the first full HDTV native channel in Europe and the Middle-East and we want to offer a signal which can be used directly by our customers,” said J.B. Stock, General Manager of LUXE.TV. “ATEME offers the best technology and support available today for MPEG4-H.264 encoding and we are very excited to be using their product to achieve our distribution and quality goals. Kyrion’s programmable architecture offers a vast quality improvement compared to our previous encoding solutions. It also enabled us to avoid re-encoding at cable and IPTV head-ends ensuring the highest quality for our viewers. The ATEME solution has been intensively tested during the past months and full interoperability with a variety of set-top boxes has been demonstrated.”

“LUXE.TV is one of the most exciting new providers of content for the luxury market in the world today,” said Claude Stoffel, Sales Director for ATEME’s Broadcast and Broadband group. “With fully native HD production and distribution, LUXE.TV will establish a new benchmark for video quality and production values in Europe, the Middle East and Asia. Our Kyrion technology is the only available solution that allows the programming to be compressed for any distribution channel – whether Sat, cable or IPTV – without any quality compromises and we are very pleased to be their technology partner.”

LUXE.TV is the first International television network dedicated exclusively to the world of luxury.

With production crews present in 15 cities around the world, LUXE.TV provides high-end coverage of luxury industry in all its diversity. Short documentary-style programs are exclusively shot in High Definition. Broadcasting in English, French, German, Italian and Russian, LUXE.TV has a direct access to more than 335 Million viewers throughout Europe, Asia and the Middle East. For more information, please visit www.luxe.tv

ATEME (www.ateme.com) is a world-leading provider of MPEG-4 / H.264 video compression solutions. ATEME’s renowned technology supports both standard and HD content, deployed across any platform – from mobile to Ultra HD.

ATEME provides broadcasters, telcos and security providers with unmatched compression quality while simultaneously licensing its unique MPEG technology and expertise to select vendors.

ATEME. Because Content Deploys Everywhere.

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ATEME™ is a trademark of ATEME SA. All other trademarks and registered trademarks previously cited are the property of their respective owner(s) and are hereby acknowledged.

Editor’s Note – Images, camera-ready logos and other press-related information is available from the ATEME PR counsel and/or the ATEME website.
Contacts

Horizon Communications
Jonathan Hirshon
jh {at} horizonpr(.)com
US + 1 408 969 4888
Horizonpr1 – Skype/AIM/GTalk
ATEME
Caroline Paulin
c.paulin {at} ateme(.)com
+33 1 69 35 89 71