Satyam targets media corporations with IDMF

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September 6th, 2007 Leave a comment Visited 14 times, 1 so far today

Satyam targets media corporations with IDMF

New media framework to enable content producers integrate platforms

Hyderabad, September 5, 2007 – Satyam Computer Services Ltd (NYSE: SAY), today launched the Integrated Digital Media Framework (IDMF), a solution accelerator for content producers to increase monetizable opportunities. The launch took place on the sidelines of IFRA Expo 2007 in Chennai.

IDMF is a transformational framework for media companies worldwide to improve the way content is re-used by producers and consumed by consumers. The main focus of IDMF is to increase Return On Content for its customers.

Mr. Kevin English, Sr. Vice President, Media & Entertainment, Satyam said, “IDMF is not a product, it is a combination of several intellectual properties (IP) of Satyam which are in the process of getting patented, and hence a framework, where several technologies from partner companies have been used underlying the IPs that Satyam has developed. We are looking at increasing our revenues in the Media & Entertainment and Convergence businesses to be a function of the values that we create for our customers”.

Media and Entertainment segment is one of the fastest growing verticals for Satyam. Satyam has made pro-active investments in the media domain, convergence solutions and services, consulting and systems integration services, as well as in together with technology solution labs.

“The opportunities to add “customer value” with IDMF are tremendous – for e.g. consider convergence (convergence of devices, convergence of data, convergence of media, convergence of control layer etc) and the proliferation of the Internet and devices across both business and lifestyle”, added Mr. Abhijit Dasgupta, Vice President, Media & Entertainment, and Satyam.

Satyam believes that global corporations in the media eco-system in Print, Television and Radio, Internet, Wireless, will benefit from the value that IDMF would bring to their customers. With IDMF launch Satyam is targeting customers which include large publishers with high volumes of content inflow, publishers

with large amount of historic unstructured content, publishers using different technologies and products with requirement of Run Time Content Migration (Satyam IP) and publishers going for mergers and acquisitions with requirement of integration of various technologies used by different acquired organizations.

Globally, the business in content management is estimated at over $30 billion annually and Satyam is looking to enhance the value several times over.

About Satyam

Satyam (NYSE: SAY), a leading global business and information technology services company, delivers consulting, systems integration, and outsourcing solutions to clients in 20 industries and 57 countries.

Satyam leverages deep industry and functional expertise, leading technology practices, and an advanced, global delivery model to help clients transform their highest-value business processes and improve their business performance. The company’s 42,500* professionals excel in engineering and product development, supply chain management, client relationship management, business process quality, business intelligence, enterprise integration, and infrastructure management, among other key capabilities.

Satyam development and delivery centers in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China, Malaysia, Singapore, and Australia serve 570* clients, including one-third of the US Fortune 500. For more information, see www.satyam.com.

*As of June 30, 2007

Satyam Contacts

For further information, contact:

Satyam Contacts

For clarifications write to us at MediaRelations {at} Satyam(.)com

Or contact our global PR representatives at:

India Geeta Fadnavis geeta.fadnavis {at} ogilvy(.)com

+ 91-040-6666 4774, 098492 56292

US Siobhan Aalders Siobhan.Aalders {at} ogilvypr(.)com

+1-212-880 5341, +1 347 387 0733

Europe Clare Gibbins clare.gibbins {at} uk.ogilvypr(.)com

+44-20-7309 1037

Asia-Pacific Simon Murphy simon {at} howorth.com(.)au

+61 (02) 8281 3826

Safe Harbor

This press release contains forward-looking statements within the meaning of section 27A of Securities Act of 1933, as amended, and section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Satyam undertakes no duty to update any forward-looking statements. For a discussion of the risks associated with our business, please see the discussions under the heading “Risk Factors” in our report on Form 6-K of the company for the quarter ended June 30, 2007, furnished to the United States Securities Exchange Commission on July 27, 2007 and the other reports filed with the Securities Exchange Commission from time to time. These filings are available at http://www.sec.gov.





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