Vyke Makes Lower Cost Texting And International Calling Accessible To More Mobile Users

Vyke Makes Lower Cost Texting And International Calling Accessible To More Mobile Users

Vyke, the leading mobile Voice over Internet Protocol (VoIP) service provider, today announces Vyke Lite, a new software solution that provides mobile users worldwide access to Vyke’s low cost international calling and text messaging service. Totally free to download, Vyke Lite supports viral user-to-user distribution and features a redesigned, easier and friendlier to use interface.

Focussed on distribution via Vyke’s successful Vyke Direct retail program, the new version of Vyke Lite has been totally re-engineered from its previous incarnation, Vyke Mobile. Vyke Lite retains Vyke Mobile’s most popular services such as international IP-initiated calling and low cost, operator independent text messaging, but is now free to download and distribute by users worldwide.

Vyke Lite is a Java-based mobile application that allows users to quickly and easily make low cost, operator independent international calls and text messages. It features an ease-of-use oriented interface similar to the scroll-and-click menus found in many mobile handsets. Vyke Lite allows users to access their handset’s address book directly from the application, simplifying the calling and texting process, while also supporting such standard phone features such as predictive text entry.

Jan Berger, Executive Vice President of Global Sales for Vyke said, “Previous versions of Vyke Lite have been tied to online user accounts on Vyke.com. By upgrading the software and releasing it into our successful scratch-card based VoIP distribution program, Vyke Direct, we are greatly expanding Vyke Lite’s potential distribution base. Our market studies show that Vyke Lite is very relevant to Vyke Direct customers and we are very enthusiastic about its impact in the market.”

For more information or to try Vyke, please visit: www.vykedirect.com, www.vyke.com or www.vykecorporate.com

ENDS

For further contact – Vyke:
Vyke Communications Plc
Tommy Jensen
Executive Chairman

Kjetil Bøhn
Chief Executive Officer
+47 67 82 73 60

HB Corporate
Imran Ahmad / Luke Cairns / Cecil Jordaan
+44 (0) 207 510 8600

Say Communications
Louise Stewart Muir / Geraldine Cordeiro
+44 (0)20 8971 6400
E: vyke {at} saycomms.co(.)uk

About VYKE
Vyke Communications plc is the leading mobile VoIP provider headquartered in the UK with subsidiaries and offices in Norway, USA, Iceland and Malaysia. The strategic goal of Vyke is to combine its expertise in VoIP-based communication systems, mobile data service creation/handset technology and wholesale carrier network management to provide a converged communication solution.

About Vyke Lite
Vyke Lite provides the end user with operator independent low cost SMS / text message and low cost international calling directly from the mobile phone. Closely related to the Vyke Pro service, Vyke Lite is oriented towards users that are primarily interested in low cost international calling or that do not have a mobile handset that supports Vyke Pro.

Like Vyke Pro, Vyke Lite is fully integrated with the mobile handset’s address book and predictive text entry, providing a very simple to use interface for anyone accustomed to using a typical mobile phone.

Vyke Lite is a complementary communications service and does not replace an end user’s existing mobile service provider. However, once installed on a Java-enabled mobile handset with wireless Internet access, Vyke Lite provides the end user with access to a suite of operator-independent communication services.

Vyke Lite interacts with the Vyke platform via wireless Internet. Using this data connection, Vyke Lite performs actions such as transmitting call set-up instructions and low cost SMS for delivery to their destination. However, Vyke’s low cost international calling service is provided via callback from the Vyke network, allowing users that do not have a VoIP capable mobile phone to benefit from Vyke’s low international calling rates.

About VYKE MOBILE IP
Vyke Mobile IP is a mobile Voice over IP (VoIP) service offering users free calling from their mobile phone to fixed lines in Western Europe and North America and, compared to typical mobile operator pricing structures, up to a 95% discount for other calling destinations. One of the first mass market mobile VoIP services, Vyke Mobile IP features easy-to-use mobile handset based VoIP software.