Pilat Media Demonstrates VOD Asset Management System

Enabling Broadcasters and Telcos to Manage Scheduling, Rights Management and Contractual Commitments for Thousands of Films, Programs and Adverts

Amsterdam, IBC Stand 8.331, September 6, 2007 – Pilat Media, the leading specialist provider of broadcast management systems, today announced that it is demonstrating an upcoming version of IBMS designed to handle both non-linear (IPTV and VOD) and linear programming and advertising at IBC.

To date, IPTV service providers have typically scheduled a small number of assets – including films, TV programs and adverts – and have been limited to basic tools such as spreadsheets. As they enhance their services and the number of VOD assets that they manage grows to tens of thousands, they are demanding more sophisticated tools to manage their programming, rights management and contractual studio commitments.

Pilat Media has proven its ability to manage huge volumes of assets with customers including Fox, Five and Discovery. Over 5000 users use Pilat Media’s IBMS broadcast management system on a daily basis.

Pilat Media is now bringing this experience and tools to broadcasters and telco operators who are launching IPTV platforms. It has already partnering with several customers to manage video-on-demand download services.

“Many businesses are rushing to put content online. But without a solid business infrastructure it will be hard to make money from it,” said Avi Engel, CEO of Pilat Media. “IPTV providers are finding that the more assets they offer, the scheduling issues become exponentially complex. For example, the contractual obligations from studios might stipulate that certain films have to be offered with no advertising and only to certain audiences. We can now ensure that customers take maximum advantage of their content rights.”

IBMS automates the management of all IPTV scheduling, rights management, regulation and internal business rules, royalty payments and contractual metrics. The scheduling team has an easy-to-use graphical interface to drag and drop programming into the schedule and see at-a-glance how the business is meeting contractual obligations and maximising business opportunities. For those broadcasters who already use IBMS, they will have a single integrated solution for managing both linear and non-linear assets.

“For IPTV operators, the technology part of BSS and OSS is the relatively easy part,” said Bob Lamb, CTO at Pilat Media. “Without the functionally-rich supporting system all that technology is meaningless. We make the data relevant and help customers profit from their assets.”

About Pilat Media

Pilat Media develops, markets and supports operations and business management software for the global multi-channel broadcasting market. The company’s products and solutions support broadcasters and content providers in streamlining and integrating content management, airtime scheduling, media trafficking and advertising sales from rights acquisition to transmission. The company has approximately 260 staff across its London, Denver, Tel Aviv, Amsterdam and Sydney offices and fifty clients worldwide, including Fox, CTV, BBC, CBS, RTE, Five, Discovery, Sky Italia, Jetix, RTL and more.