VUDU Goes on Sale Today

VUDU Goes on Sale Today, Ushering in New Era of Instant Access to Movies Directly in the Living Room

VUDU Inc., the company that brings to the living room instant access to thousands of hit movies, announced today it’s set top box is now available for purchase at the company’s online store and will offer more than 5,000 titles from every major U.S. film studio and more than 20 independent and international film distributors.

The availability of the highly anticipated VUDU box fulfills the promise created by high-speed broadband Internet to deliver instant access to thousands of movie titles directly on consumers’ televisions. Consumers now have the ultimate in flexibility and choice and can finally watch the right movie at the right time — no planning needed, no computer required, no software downloads and no cable TV service or satellite subscription required.

“VUDU will revolutionize the home movie experience. With top-of-the-line content available at the press of a button, you can now watch what you want, when you want!” said Tony S. Miranz, Co-founder of VUDU. “We have been working for more than two years to build the best experience for consumers and we think the product consumers will see for the first time today offers a great experience for everyone, from the casual movie lover to the true movie buff.”

“VUDU has an impressive solution for consumer home entertainment — high quality video-on-demand movies delivered instantly and directly to the TV,” said Kurt Scherf, vice president and principal analyst with Parks Associates. “We expect VUDU to provide a significant boost to the video on demand market — which we estimate will hit $3 billion in annual revenues by year-end 2010.”

Offering Movies Consumers Want to Watch

Offering approximately 5,000 movies and previews — from major blockbusters just out on DVD to independent, international, and art-house films — with more titles added each week, VUDU has something for everyone.

A selection of movies available on VUDU at launch will include such recent blockbusters and critical successes as Dreamgirls, 300, The History Boys, The Hills Have Eyes 2, Ghostrider, Breach, Music and Lyrics, The Messengers, Zodiac, Little Children, Hot Fuzz, Shooter, The Last Mimzy, Curse of the Golden Flower, Fast Food Nation, The Descent, Deliver Us from Evil, Charlotte’s Web, and classics like Tootsie, To Kill a Mockingbird, Breakfast at Tiffany’s, and Double Indemnity.

Studio Partners

Over the past two years, VUDU has developed partnerships with all the major Hollywood studios and 20 independent and international studios and distributors in order to offer the best content available.

VUDU’s 20 independent and international studios and distributors complement the major studio titles with art-house and foreign features, documentaries, and educational programming. These partners include Associated Television, Echelon Studios, Educational Adventures, Eros Entertainment, Film Chest, First Look Studios, Granada International, Gravitas Ventures, Hart Sharp Video, Image Entertainment, Kino International, Media Blasters, Palm Pictures, PBS, Studio Canal, Tai Seng Entertainment, ThinkFilm, Troma Entertainment, Vanguard International Cinema, and Wolfe Video.

Pricing and Availability

The VUDU box retails for $399. Consumers pay for each movie on an as-you- go basis. There are no subscription or activation fees. Prices for one-time rentals range from $0.99 – $3.99, and prices for purchased movies range from $4.99 – $19.99, depending on the age of the movie.

VUDU is available for orders starting today at Vudu.com, with shipping expected before the end of September. VUDU will also be carried at high-end audio video and online retailers including Tweeter and Amazon.com starting in early October.

About VUDU

VUDU is dedicated to bringing instant access to thousands of mainstream movies to every living room. Through relationships with every major US movie studio and 17 independent studios and distributors, VUDU offers the optimal home entertainment experience for consumers. The company was founded in 2004 and is headquartered in Silicon Valley.

(C) 2007 VUDU, Inc. All rights reserved. Featured titles are the property their respective studios and are available through the VUDU service, subject to contractual obligations. Dolby and Dolby Digital Plus are registered trademarks of Dolby Laboratories. All other brand and product names are trademarks of their respective holders.