From New Media to Movies – People Group embarks on a new journey

From New Media to Movies – People Group embarks on a new journey

~ Sets plan in motion to become India’s leading Creative Film Studio through People Pictures~

Mumbai, 7th September 2007: People Pictures, the films division of Anupam Mittal led People Group, today announced that they would be looking at filmed entertainment and the movie-making business with a renewed vigour. People Pictures, which had earlier produced the much-acclaimed crossover film – Flavors – is now looking at becoming India’s leading Creative Film Studio with a slate of film projects under development, 4 of which will be announced in the coming weeks and produced in the next 18 months.

In the last 10 years People Group has created some of the more successful brands in the new media space such as Shaadi.com, Mauj Mobile and Fropper.com. Having made a mark in the Internet and Mobile VAS Industry this move towards the Entertainment industry is an obvious choice and a step in the right direction towards making People Group a complete New Media & Entertainment Company.

Speaking about the latest developments at People Pictures, Anupam Mittal, CMD – People Group said, “The Filmed Entertainment space is going through exciting times currently, and we believe that this is the right time to go full throttle into the business, which has always been on our radar. We have over the past few years closely interacted with some of the best talent there is in the Hindi Film Industry. We are confident that the relationships that we have built over the years in the film industry coupled with our deep understanding of marketing and building brands along with a focus on creativity and innovation will help us grow People Pictures into a studio that most artists would like to associate with.”

He further added, “We are starting with building a strong team that is capable of managing and expanding this business. Venessa Roy, who was Head of Marketing at UFO Moviez has joined People Pictures as Head of Marketing and Pooja Desai, who was previously MTV’s Marketing Manager has joined us in the position of Project Manager on Film productions. Additional announcements on the key management recruitments will be made over the next two weeks.”

About People Group

People Group was founded in 1997 by Anupam Mittal to explore opportunities in New Media, Information Technology, Communication and Entertainment industries. The group recognized early on that the on-going ‘content digitization’ was fundamentally and dramatically going to change these industries and lead to ultimate convergence. Today the group owns and manages companies in the Internet, Mobile VAS, and Entertainment industries and boasts businesses such as Shaadi.com, Fropper.com, Mauj Mobile, and People Pictures.

The group has grown significantly over the last few years and won the IT People Award Excellence in Information Technology in 2007. It was also awarded the Deloitte Technology India Fast 50 as well as the Red Herring Asia 100 Awards in 2006. The company also won the CNBC Emerging India Awards in the same year.

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For further information contact:

Gunjan Sinha

Manager – Public Relations

People Group

Ph – 24952277 / 9820395495

Email – gunjan.s {at} peopleinteractive(.)in