Sun Microsystems collaborates with TiE to expand reach of Sun Startup Essentials Program

Sun Microsystems collaborates with TiE to expand reach of Sun Startup Essentials Program

-Program Offers Eligible Startups access to key technologies and products from Sun

- To host ‘ Start up Essentials, Steps to Success’ seminar for entrepreneur development

New Delhi, September 13, 2007 – Sun Microsystems India is collaborating with TiE (The Indus Entrepreneurs), Delhi chapter to expand the scope of the Sun Startup Essentials (SSE) program across India. The program ( http://in.sun.com/startup) has been launched to provide the startup community access to key technologies and services to help them stay ahead of competition and get to market quickly by offering them discounts on a range of Sun’s industry-leading technologies and services and the ability to subscribe to Web hosting services from Sun partners at deeply discounted rates. As part of this collaboration, Sun will work closely with TiE on the various programs and initiatives run by TIE for its members.

The first such joint initiative is a seminar titled ” StartUp Essentials, Steps to Success’, will take place at the India Habitat Centre in New Delhi on September 14th. This comprehensive one-day seminar is free of charge and will cover critical aspects and issues on what is needed to make a startup successful. The seminar will feature eminent speakers from the industry and will cover areas such as learnings from successful start ups, importance of applying the right tools & technology practices, investment eco systems for start ups etc.

Sun is an avid supporter of building communities and through the Sun Startup Essentials program we’re able to share our experience as well as offer substantial discounts to these early stage companies,” said James Seymour, Senior Director of Market Development, APAC at Sun Microsystems. “We are confident that these programs will help the budding entrepreneurs in adopting and adapting technology to create a value proposition in the business environment”.

In today’s market, early stage companies are challenged to quickly bring to market applications and to offer them with high scalability and availability within their limited IT budget. These startup companies are constantly looking for ways to become more efficient with their resources while they have to plan for success. Sun provides startups with an opportunity to help them reach their full potential through the Sun Startup Essentials program, which was launched in the United States in November 2006 and approximately 800 companies have applied for the program today. Sun is extending the program to India and the Peoples Republic of China due to the rapid growth in numbers of developers and startups in these regions. This extension is the first step in Sun’s larger BRICK (Brazil, Russia, India, China and Korea) strategy to expand programs to the world’s most vibrant, rapidly emerging markets.

Commenting on the program, Mr Rohit Agarwal, CEO, Tech Tribe and a TiE Delhi Charter Member said, ” On behalf of TiE I would like to congratulate Sun Microsystems for coming up with such a program and thus contributing to the development of a good early-stage ecosystem in India. This program is a step in right direction to ensure that start-ups will definitely foster the spirit of entrepreneurship among individuals. Our event, TiE Start up Essentials will address these pain points and provide solutions to the problems that budding entrepreneurs face to get their business up and running. ”

CUSTOMER QUOTES

Sybrant technologies
“In this competitive era, time to market is the key to the initial success for any startup, but so is cost control. The Sun Startup Essentials Program helps address both these very effectively and thus ensures that we have what it takes to get our company up and running, fast. Further, this program will also strengthen our relationship with Sun and help develop new opportunities to accelerate the growth of our business.”
V.Thiyagarajan, Chairman, Sybrant technologies

ILabs
The Sun Startup Essentials Program’s offer to provide Startup Companies with direct access not only to Sun’s excellent products at discounted rates, but also puts the startups in touch with the Sun team who provide invaluable technical assistance and product roadmaps. The Program thus makes a lot of sense for start ups like ours as it helps address some of the challenges that we face as a young company.”
Hari Krishnan Nair, Founder Director, iLabs

The Indus Entrepreneurs (TiE)

The Indus Entrepreneurs (TiE) is a global not-for-profit organization focused on promoting entrepreneurship. TiE helps budding entrepreneurs by way of advice, guidance and assistance from successful & experienced entrepreneurs and professionals. The Delhi Chapter of TiE is one of the biggest and most vibrant of the TiE chapters with over 650 members spanning across different verticals including IT and ITeS, retail, consulting, finance to name a few and over 40 events conducted every year. It seeks to engage not only with entrepreneurs but also with policy makers in order to foster the spirit of entrepreneurship. As part of its mandate, TiE Delhi conducts seminars, workshops, company showcase, national events on a regular basis.

Sun Startup Essentials Program

Like the U.S.program, the Sun Startup Essentials program in the PRC and India help eligible startup companies by allowing them to purchase a range of discounted Sun products and services, including its award-winning Sun Fire(TM) x64 servers and Sun Fire servers with CoolThreads(TM) technology. Program members can also work with Sun partners Joyent and NaviSite to rent discounted Web hosting infrastructure based on Sun technologies. In addition to offering products and services to eligible PRC-based and India-based startup companies, Sun is also offering free technical advice via email and access to free software such as Apache, MySQL and Perl (AMP) optimized to run on the Solaris(TM) 10 OS.

To join the program and have direct online access to these offerings, please visit http://in.sun.com/startup

About Sun Microsystems, Inc.

A singular vision — “The Network Is The Computer” — guides Sun in the development of technologies that power the world’s most important markets. Sun’s philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at http://sun.com/.

Copyright 2005 Sun Microsystems, Inc. All rights reserved. Sun, Sun Microsystems, the Sun logo, Sun Startup Essentials, Sun Fire, Solaris, OpenSolaris, CoolThreads, and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

For Sun Microsystems India
Jagannath
GM Marketing
Sun Microsystems India Pvt. Ltd.
Ph: 080- 66930600
Email: jagannath.a {at} sun(.)com

Rishi Seth
Vaishnavi Corporate Communications
Email: rseth {at} vccpl(.)com
98717 41875

For TiE, Delhi chapter

Digbijoy Shukla
Associate Director
TiE Delhi
(M) 9818422682
Email: digbijoy {at} tienewdelhi(.)org

Nitin Agarwal
Assistant Director
TiE Delhi
(M) 9818477719
Email: nitin {at} tienewdelhi(.)org