WebTrends Announces Unprecedented Levels of Customized Partner Integration with WebTrends Open Exchange

WebTrends Announces Unprecedented Levels of Customized Partner Integration with WebTrends Open Exchange

The Open and Extensible WebTrends Marketing Lab 2 Platform Fuels Consumer-Centric Online Marketing Initiatives

WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the next-generation in integrated online marketing solutions: WebTrends Open Exchange. WebTrends Open Exchange provides a cross-channel marketing network that helps enterprise-class organizations develop valuable relationships with their customers and improve overall marketing results by integrating leading technology solutions with WebTrends Marketing Lab™ 2. WebTrends Open Exchange is based on specific customer requirements, not simply a one-size-fits-all approach, which enables marketers to employ or leverage existing investments in the best-of-breed online marketing technologies.

WebTrends Open Exchange combines the award-winning WebTrends Marketing Lab 2 with best-of-breed solutions for ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring, and others.

The September 2007 Forrester Wave™: Web Analytics, Q3 2007 gave WebTrends the highest score for Integration. The independent report also stated, “WebTrends can be integrated into the clients’ marketing technology ecosystem through data import and export, the use of APIs for custom integration, and through extensive partnerships agreements with third-party marketing application vendors.”

“The integration of Optimost and WebTrends makes it possible to look beyond the web site visitor and see the real person in order to continuously optimize content, promotions, and offers that systematically increase conversion. This relevancy is a powerful way to increase conversion and revenue, as well as to build customer satisfaction and long-term loyalty,” said Mark Wachen, CEO of multivariable testing and optimization firm Optimost.

“WebTrends Marketing Lab 2, together with Bazaarvoice, helps companies that sell and promote products online to see the impact that individual visitor site activity, user reviews, and product ratings have on performance – and how to optimize the performance through new and unique social merchandising campaign initiatives,” said Brant Barton, co-founder and vice president of business development, Bazaarvoice.

“The demand for tighter integration between information access solutions and web analytics solutions continues to grow as search, Guided Navigation and dynamic merchandising capabilities increasingly drive more of the total user experience and play a larger role in driving overall online business,” said, Matt Eichner, vice president of strategic marketing and development at Endeca. “By integrating WebTrends Marketing Lab with Endeca, organizations can create a closed-loop process for constant site improvement and optimization, automatically updating business rules and a range of rich behaviors that advanced engines like Endeca allow.”

“The integration of WebTrends Marketing Lab and Responsys helps customer-centric organizations build in-depth profiles of individual visitor behavior over time so that more efficient and effective customer email campaigns can be delivered,” said Scott Olrich, chief marketing officer, Responsys.

“Customers are becoming more and more engaged in their online interactions. This shift requires marketer’s to gain a deep understanding about unique visitors and visitor segments,” said Tore Steen, vice president of business and corporate development, WebTrends. “Our platform strategy enables seamless integration of best-of-breed technology solutions which allow our mutual customers to gain a competitive advantage by delivering unique marketing to unique individuals.”

Current certified WebTrends Open Exchange partners include:
Ad Serving: Atlas
Content Management: CrownPeak, Interwoven, Percussion
Customer Relationship Management: Microsoft Dynamics CRM
Email Marketing: CheetahMail, eCircle, ExactTarget, Responsys, SilverPop
Enterprise Campaign Management: Aprimo
Site Search: Endeca, FAST, Mercado
Targeting & Optimization: Kefta, Optimost
User Experience: Bazaarvoice, ForeSee Results, Opinion Lab,
Web Site Monitoring: MAXAMINE, Watchfire
Other Leading Solutions: Google, Microsoft, Yahoo!

Click here to learn more about WebTrends Open Exchange.

About WebTrends Inc.

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Contacts

WebTrends Public Relations
Denise Montoya, 503-367-5792
denise.montoya {at} webtrends(.)com