NXP Shortens EDGE Handset Time to Market with New Family of Nexperia Cellular System Solutions

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September 18th, 2007 Leave a comment Visited 27 times, 1 so far today

NXP Shortens EDGE Handset Time to Market with New Family of Nexperia Cellular System Solutions

Based on the Industry’s Most Mature and Flexible EDGE Solution, Company’s Newest Platforms Enable Rapid Design of Multimedia Phones

Underscoring its leadership in global EDGE solutions, NXP Semiconductors (NXP), the independent company founded by Philips, today announced the availability of a new family of multimedia-enhanced cellular system platforms that significantly accelerate the pace of EDGE-based handset design. Based on the successful Nexperia™ cellular system solution 5210 for EDGE, the new Nexperia cellular system solutions 5212 and 5213 provide complete hardware/software designs for entry- and mid-level EDGE handsets, respectively. Combining everything necessary for a finished design, including extensive validation and interoperability testing, NXP’s solutions enable handset manufacturers to deliver a handset to market in as little as 3 to 4 months. In addition, NXP today introduced the Nexperia cellular system solution 5209, a dedicated data modem that supports pure data applications (PCMCIA cards, M2M), as well as Smartphone modem applications requiring EDGE data transmission.

Addressing market demand for advanced feature sets, NXP’s EDGE development platforms are based on the ARM9 architecture for high multimedia performance and upgrade flexibility. Built for better data throughput by supporting EDGE, the Nexperia cellular system solutions 5212 and 5213 support a wide range of applications, such as streaming music, video, Internet, A-GPS and location-based services. They also support an extensive range of multimedia and connectivity functions, including QVGA LCD, 1.3 mega-pixel camera, Bluetooth, high-speed USB and Java JSR. The integrated NXP user interface (UI) tools offered with this solution enable manufacturers to fully customize the UI in less than two weeks to meet varied handset requirements and customization.

“NXP’s family of EDGE platforms were designed to address a growing customer need for comprehensive reference designs that drastically speed time to market, while enabling industry-leading feature sets, maximum customization flexibility and limited validation effort,” said Renzo Pellandini, Product Marketing Director, Business Unit Mobile and Personal, NXP Semiconductors. “The applications in our EDGE platforms are fully integrated and tested with a complete MMI interface, allowing our customers to focus on product differentiation rather than validation. By leveraging these solutions, customers can use the fewest possible resources to get a phone to production, making it very possible to complete the final product in 3 to 4 months.”

The Nexperia cellular system solutions 5212 and 5213 with optimized processing power eliminate the need for an external camera sensor interface or audio co-processor for polyphonic ringtones, MP3 listening or AV playback. The core systems consist of a high-performance baseband, a power management unit (PMU) with a fully integrated battery charger, as well as a complete quad-band transceiver. As a result, the reduced core supply of 1.2V significantly lowers overall system power consumption.

The Nexperia cellular system solution 5209 is a cost-effective solution that addresses the full EDGE modem market, including GPRS/EDGE class 10 for use with Smartphones, PCMCIA cards, USB dongles, PDAs, M2M and more. The core components include a high-performance baseband, a PMU with fully integrated battery charger and a complete four-band transceiver. High integration, along with optimized processing power, keeps power consumption low and delivers industry-leading standby and talk times.

Availability

More than 50 million NXP Nexperia cellular system solutions for EDGE have already been shipped to market. The Nexperia 5209, 5212 and 5213 derivative platforms for entry- and mid-level EDGE mobile handsets are expected to be in mass production early Q4 2007.

About NXP Semiconductors

NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in Europe, the company has 37,000 employees working in more than 20 countries and posted sales of EUR 5 billion in 2006. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com.

Note to Editors

Nexperia is a trademark of NXP. All other brands or product names are property of their respective holders.

Forward-looking Statements

This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of NXP and certain plans and objectives of NXP with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.

Contacts

NXP Semiconductors
Terry Chiang, +31 40 27 25162 (Europe)
terry.chiang {at} nxp(.)com
Rebecca Samuel, +1-408-474-8769 (USA)
rebecca.samuel {at} nxp(.)com
Mark Chisholm, +65 6882 5092 (Japan)
mark.chisholm {at} nxp(.)com
Tammy Ting, +886-2-8170 9993 (Greater China)
tammy.ting {at} nxp(.)com





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