Doro Launches NeoBio(tm) Series in UK

Doro Launches NeoBio(tm) Series in UK

Range of Hi-Design Home Phones Now Available

London, 18 September 2007: Doro – a leading Swedish consumer electronics company has today announced the launch of its NeoBio(tm) range of cordless DECT home phones. The essence of which can be summed up in two simple words – ‘organic design’.

The name – NeoBio(tm) – originates from an industrial design trend referred to as ‘Neo Naturalism’ which focuses on harnessing the energies of nature to create new and dramatic designs.

Doro’s design team has combined natural organic shapes with the crisp, contemporary principles of Swedish design – to develop a range of stylish, comfortable and accessible handsets.

Each handset comes with two decorative ’skins’ – which can easily change the appearance and style of the phone. This allows the user to personalise their phone and coordinate it with their interior colour scheme. The NeoBio(tm) skin designs are the work of upcoming Swedish illustrator Lina Ekstrand and were inspired by the natural Scandinavian environment.

“Our ambition was to create an appealing home telephone that’s pleasing to look at with a design that can be changed to match the home’s interior. In developing NeoBio(tm) we have succeeded in coming up with a product that’s both stylish and comfortable to use. More importantly it doesn’t cost the earth. NeoBio(tm) makes hi-design accessible to the masses.” says Fredrik Forssell, Doro’s European Marketing Director.

The NeoBio(tm) range is available in a number of options to ensure there’s a stylish phone that suits every home. Additional extension handsets can be bought and added to a base unit separately.

Chris Millington, UK country manager at Doro commented: “The concept of NeoBio(tm) is all about providing high-end inspired design at accessible prices for UK home makers. We’ve focused on delivering the functions that consumers need from their home phone, in an organic and comfortable design.”

Sample of Doro NeoBio(tm) handsets
NeoBio(tm) 10: caller ID, 20 position phonebook and redial
NeoBio(tm) 15r: 20 position phonebook, redial and integral answer machine
NeoBio(tm) 20: backlit display and keypad, caller ID, speakerphone and skins
NeoBio(tm) 25r: answer machine, backlit display/keypad, speakerphone and skins
NeoBio(tm) 40: colour display, polyphonic tones, 100 position phonebook and skins
NeoBio(tm) 45r: answer machine, 100 position phonebook, colour display and skins

Handsets will be available nationwide in Currys Digital Stores, Currys Superstores and online at www.currys.co.uk from mid September. NeoBio(tm) handsets retail from £19.99 to £69.99 depending on model chosen and number of handsets.

ENDS

About Doro – With over 30 years’ experience in telephony Doro is today characterised by innovative and user-friendly consumer electronics products. The company develops markets and sells a wide range of products in three business units: Home Electronics, Business Electronics and Care Electronics. The company’s products are sold in more than 30 countries worldwide through a variety of retail outlets, including electronics stores and online stores. With headquarters in Sweden the company recorded sales of SEK 433 million in 2006. Doro’s shares are quoted on the Stockholm Stock Exchange, Nordic list, Small companies. Read more about Doro at www.doro.co.uk

For further information on Doro UK please contact Custard PR.

Doro UK Press Office
Email: doro {at} custardpr(.)com
Tel: 020 7494 6586

Stu Campbell
Consumer Director
Email: stuart {at} custardpr(.)com
Mob: 07795 570 946

Rupert Walker
Senior Consultant
Email: rupert {at} custardpr(.)com
Mob: 07979 913 665