SAMSUNG Electronics Presents New Slim Line-up

Samsung Electronics Co., Ltd., the world’s third largest producer of mobile phones, introduces 5 new mobile phones for the European market. The average of the newly unveiled phones are under 15mm and offer the latest multimedia features, such as music playback capability, megapixel camera and Bluetooth connectivity. The lineups include two 3G phones (model: SGH-Z510, SGH-Z540), two slide-up GSM/GPRS phones (model: SGH-D800, SGH-D820), and a credit-card size mobile phone (Model: SGH-P300).

Samsung’s mobile phone leadership is based on its ability to design phones with innovative form factors, such as the clamshell phones, slide-up phones, and TV viewable landscape phones. This reputation is further cemented by its introduction of phones with ever slimmer designs. It was the first to reveal a 9.8mm slim mobile phone (SPH-N2000) in 2001. The current trend in mobile phone design is moving towards “slim & wide” design. The “slim & wide” design concept offers better portability with its lightweight and thinness, as well as enriches multimedia features in a mobile environment with larger screens.

Kitae Lee, President of the Telecommunication Network Business at Samsung Electronics, says “Samsung’s new slim phones are equipped with the latest multimedia features and meet the highest standard of quality. Our values for quality, extraordinary design, and essential multimedia features were not compromised to bring to market our innovative slim concept.” He adds, “We will continue to add more ‘slim & wide’ designs with varying form factors and features to the award-winning Samsung product line-up.”

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