The Wall Street Journal Digital Network Reports Record Traffic in August

The Wall Street Journal Digital Network Reports Record Traffic in August

The Wall Street Journal Online, MarketWatch.com, Barron’s Online and AllThingsD.com see double-digit surges in page views and unique visitors amidst market volatility; video streams up 70% over July

NEW YORK (Sep. 18, 2007)¾The Wall Street Journal Digital Network today announced record traffic across key metrics in August, as market volatility and news in politics and technology attracted users to its network of business and financial news sites. The WSJ Digital Network, which includes the websites WSJ.com, MarketWatch.com, Barrons.com and AllThingsD.com, attracted nearly 17.9 million unique visitors, an increase of 21% over the previous year. The sites generated 424.7 million page views in total, an increase of 40% over the previous year.* In addition to the strong news cycle, features launched in recent months such as an enhanced video player, blogs, podcasts and community tools also increased user engagement across the network.

Among the highlights:

* WSJ.com increased page views by 22% and unique visitors by 31% year-over-year. Coverage of presidential election politics and technology-related news spurred the growth, as did traffic generated by blogs covering these subjects. Interactive graphics connected to real estate and technology stories were also popular.

· MarketWatch.com increased page views by 45% and unique visitors by 23% over the previous year. News of the economy, interest rates, subprime lending, hedge funds and Apple’s new iMacs were among the traffic drivers.

* Barron’s Online (www.barrons.com) increased page views by 181% and unique visitors by 291% year-over-year, as the site’s redesign and additional daily video from Barron’s journalists resonated with users. Eric Savitz’s Tech Trader Daily blog (http://www.barrons.com/techtraderdaily) drew higher traffic amidst heavy activity in the technology sector.

* AllThingsD.com, the media and technology site launched by Walt Mossberg and Kara Swisher in May, increased page views by 34% and unique visitors by 57% over the previous month. Apple-related articles and the BoomTown and Digital Daily blogs were the top draws.

* Video traffic across the WSJ Digital Network increased 70% from July. These videos were played via WSJDN’s players like http://www.wsj.com/video, embedded on individual user blogs, or viewed via distribution partners such as MSN and YouTube. WSJDN videos highlight a full range of business-of-life segments, from how to build your own hybrid to becoming a competitor at Beer Pong.

* Mobile traffic from the free WSJ.com mobile site increased 50% from July. Users can access and search Journal articles and look up stock quotes by going to www.wsj.com from any mobile device.

“It’s not surprising that during times of market volatility, users turn even more to the most trusted, authoritative name in business and financial news,” said Gordon McLeod, president of The Wall Street Journal Digital Network. “Our investments in innovative tools, extensive markets data and state-of-the-art technologies, combined with the world’s best editorial content, create a user experience that is unparalleled, and it’s gratifying to see the increased user response.”

*Average monthly unique visitors and page views are internal numbers based on Omniture Inc. analytics for 2007 and Revenue Science Inc. for 2006.

About The Wall Street Journal Digital Network

The Wall Street Journal Digital Network is comprised of business and financial news websites including The Wall Street Journal Online, the largest paid subscription site on the Web with 983,000 subscribers; Barron’s Online, the site of America’s premier financial magazine with 102,000 subscribers; MarketWatch.com, a leading investing and financial news site with 100 journalists in 10 bureaus around the world; and AllThingsD.com, a new site devoted to news, analysis and opinion on technology, the Internet and media. Marketers seeking business decision-makers or affluent and influential individuals can reach nearly 18 million unduplicated, unique visitors each month across The Wall Street Journal Digital Network.

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Contact: Johnny Wong

MarketWatch.com

jwong {at} marketwatch(.)com

415-439-6410