Nick.com and Nicktropolis Set Gaming Records for August While Nickelodeon Kids and Family Group Sites Score 750 Million Game Plays for the Month

Nick.com and Nicktropolis Set Gaming Records for August While Nickelodeon Kids and Family Group Sites Score 750 Million Game Plays for the Month

The Nickelodeon Kids and Family Group of sites served up more than 750 million game plays in August, scoring a double-digit (+43%) increase over August 2006,* according to Omniture SiteCatalyst. Nick.com and Nicktropolis.com recorded their best month ever in game plays. Nick.com had more than 128 million game plays, a +54% increase versus August 2006, while Nicktropolis earned 48.4 million game plays, a +12% increase for the site versus July 2007.**

Neopets, the world’s largest and fastest growing youth community on the internet, led the sites with more than 322 million game plays for the month, while Shockwave.com and The-N.com served 43.1 and 27.4 million game plays, respectively. In addition, AddictingGames scored 151 million game plays in August.

Nickelodeon Kids and Family Group recently announced a $100 million commitment to develop, distribute and create casual gaming titles, sites and platforms. The Nickelodeon Kids and Family Group of websites include Nick.com, NickJr.com, The-N.com, Neopets.com, Shockwave,com, AddictingGames.com, Nicktropolis.com, and Noggin.com. MTV Networks recently committed to invest more than $500 million over the next two years in the development and distribution of its gaming business across its global portfolio.

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