Samsung launches ML-1630 and SCX-4500 printers

New Sleek, Ultra-Compact Samsung Printers to Be Sold Exclusively at Apple Retail Stores

World’s Most Compact Printers Are Both Stylish and Easy to Use

Samsung Electronics America, Inc., the world’s second largest manufacturer of laser printers, today announced that its ultra-compact monochrome laser printer, the ML-1630, and multifunction printer, the SCX-4500, will be available exclusively at Apple Retail Stores nationwide and online at www.Apple.com.

These two new printers are perfect products for consumers who value both style and functionality. The devices — which are two-thirds the size of traditional laser printers — feature high-glossy and seamless exteriors that create a truly ultra-minimalist design.

Samsung’s new, innovative laser printers meet consumer demand for reliable electronics that aesthetically harmonize with any office or home environment.

The ML-1630 and the SCX-4500 will be sold exclusively at Apple Retail Stores until they are widely released in January 2008.

“Samsung is consistently looking for opportunities to enrich and diversify the global printer market,” said Jang-jae Lee, Senior Vice President of the Digital Printing Division, Samsung Electronics. “In turn, we are thrilled to team up with Apple, a true leader in its field, for the U.S. release of our newest printers.”

The ML-1630 and the SCX-4500 include button-less touch-sensor panels that reduce the user interface. Plus audible alerts and blue LED scan-process indicators ensure that the devices are extremely user-friendly.

“Among electronic products, printers are very complex and sophisticated,” said Jun Won Bae, Senior Designer at Digital Printing Division of Samsung Electronics. “In turn, we wanted to create a printer with a simple exterior design that would serve as a counterbalance to its interior complexity.”

“Samsung has taken the printer — which is often considered as an add-on device — to an entirely new level of artistic refinement,” Lee added. “These days, consumers are looking for products that are not only functional, but that also reflect their own personal styles.”

Samsung’s new printers will be available at Apple Retail Stores and apple.com. MSRP is $299 for the SCX-4500 and $199 for the ML-1630.

About Samsung Electronics America Information Technology Division

Samsung’s Information Technology Division (ITD) markets a complete line of award-winning LCD Monitor products, including professional large format LCD and Plasma displays. ITD also markets an award-winning line of color and monochrome laser printers and multifunction devices, video security systems and the family of Samsung Q1 Ultra-Mobile Personal Computers (UMPC). Samsung ITD is committed to supporting the needs of its channel partners in the professional, commercial, corporate, and SOHO markets. Based in Irvine, California, ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information or call 1-800-SAMSUNG for more information.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US $56.7 billion and net income of US $7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest-growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.

Contact:
Samsung Electronics America
Information Technology Division
Alice Collins, 949-975-7245
acollins {at} sea.samsung(.)com
or
MWW Group for Samsung Electronics America
Information Technology Division
Talia Ron, 949-567-9319
tron {at} mww(.)com