Neo Sports to go LIVE in Singapore on StarHub

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Mumbai, September 24th , 2007 - Neo Sports, India’s first cricket-only TV channel, today announced a long-term agreement with StarHub, the leading pay-TV provider in Singapore. The agreement would ensure live telecast and availability of Neo Sports in Singapore, starting 26th September, 2007. With this deal, Neo Sports has spread its footprints firmly across Asia as this announcement comes close on the heels of its recently announced deals with the Middle East Countries and several South East Asian countries like Hong Kong, Japan, Korea and Taiwan.

This deal would ensure that viewers in Singapore get access to the entire bouquet of international & domestic cricket played here in India. StarHub will offer Neo Sports on its digital platform, as part of its newly designed Cricket Group comprising Neo Sports and the Cricket Channel.

Announcing this deal, Prasana Krishnan, VP, Business Development said “We aim to reach the large Indian diaspora and the huge expatriate base in Singapore, all of whom are passionate followers of cricket. Partnering with StarHub gives us a huge advantage as they have comprehensive and unparalleled reach across all market segments in Singapore.”

Patrick Lim, StarHub’s Vice President of Cable TV Services, said, “This is a great opportunity for our customers to get comprehensive access to all major cricket events across the world. We have consistently strived to deliver the best content and value to our customers and this partnership is another demonstration of this commitment. We are glad to be associated with Neo Sports, and look forward to a long and fruitful partnership. ”

Neo Sports made its debut in India on 1st October 2006.

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About Neo Sports Broadcast Pvt. Ltd.

Neo Sports & Neo Sports Plus are owned by Neo Sports Broadcast Pvt. Ltd.

Neo Sports is Asia’s 1st 24-hour Cricket – Only TV channel and will telecast matches being played under the aegis of BCCI live. This will also include domestic cricket. The channel will also showcase various cricket related programming, interviews with top cricketers, analysis and other shows around cricket.

Neo Sports Plus is a 24-hour sports entertainment television channel launched by Neo Sports Broadcast Pvt Ltd. The channel will bring to life, action from sporting disciplines from all over the world.

The channel broadcasts on PAS 10 satellite. Neo Sports Broadcast is a broadcasting & media company promoted by Nimbus Communications Limited.

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For further information, please contact

Amrita Pai

Manager – Marketing Communications

Neo Sports Broadcast Pvt. Ltd

Tel: +91 022 26352000/ext: 135

Cell No: +91 9821872502

Vivian Castelino
Account Executive
CMCG India Pvt. Ltd.
Tel: +91 022 24450991
Cell No: +91 9819330186