XSell Releases XSell Web FrameworX

XSell Releases XSell Web FrameworX™

Award-Winning Platform Continuously Adjusts, Improves Product Offers During Online Customer Interactions

XSell® LLC, the leading provider of on-demand Customer Interaction Marketing™ solutions, announced today the release of XSell Web FrameworX™ designed to provide ongoing analysis and enhanced offer prioritization for Web-based customer interactions.

“Our clients are excited about the delivery of XSell’s Web FrameworX capabilities,” said Tony Cherry, vice president of Engineering for XSell. “We have seen a clear need for a platform that combines multivariate offer management with sophisticated offer prioritization and selection. Other systems simply present offers. XSell’s platform ensures that only relevant offers are delivered in the most effective format. There’s nothing more frustrating to a consumer than being offered something that they are not qualified for or already have or use. XSell’s platform is engineered to make certain that never occurs for our clients.”

The enhancements to XSell’s Web-based platform enables organizations across multiple industries to better identify, prioritize and improve sales opportunities through Web-based customer service touch points. New features added to the platform include:
XSpots™ – proprietary technology that delivers intelligent and personalized advertisement content with client control over offer behavior and styles. XSpots are created and personalized in real-time based upon customer data and offer performance and are strategically placed to optimize success. XSpots leverage XSell’s Return on Presentment™ multi-channel offer optimization framework to ensure advertisements are only presented to qualified and eligible customers and are consistent with offers made in other online and offline marketing channels.
Enhanced Analytics – institutions can test consumer offers across multiple consumer experiences and Web pages to determine which offers are most effective and at what point in the interaction they are best presented.
Automated Offer Optimization – XSell’s Web FrameworX supports sophisticated multivariate offer testing and can automatically calibrate the most effective and best performing offers based upon customer segmentation and behavior.

“XSell’s Web FrameworX delivers a significant advancement in Web offer optimization,” said Rob Lee, CEO of XSell. “XSell’s platform allows organizations to present only relevant and targeted offers that are continuously calibrated based upon click-through rates of similar customers. XSell’s Web FrameworX provides the most advanced auto-calibrated multivariate offer management system available, coupled with XSell’s Return on Presentment offer optimization technology. Relevant and qualified offers are presented in the best possible combination for each specific consumer based upon detailed customer and product characteristics combined with real-time behavior.”

XSell’s enhanced Web FrameworX is currently being deployed at several top 20 U.S. financial institutions.

About XSell

XSell® has developed and implemented a hosted, Web-services platform for targeting, offering and fulfilling new product leads initiated through real-time interactions with new and existing customers. XSell’s platform enables companies to intelligently transform multi-channel customer interactions into new sales. XSell’s platform is engineered to be quickly integrated within existing service and sales operating environments with limited disruption. The XSell platform enables financial and insurance organizations and service providers to sell a wide array of targeted products, including those provided by the institution and those provided by third party sources. The XSell Customer Interaction Marketing™ platform received the 2006 Annual Call Center Exhibition Best of Show Award for its innovative technology. For more information about XSell, please visit the company’s Web site at www.GoXSell.com.

Contacts

For XSell
Media Contact:
Andy Payment, 678-781-7222
or
Alex Shorter, 678-781-7207