Introducing New Releases of All Key Products in the First Hop® Wireless Broker™ Suite

Introducing New Releases of All Key Products in the First Hop® Wireless Broker™ Suite

Helsinki (Finland) – 27 September, 2007 – First Hop announced today the availability of new releases of all the key products in the First Hop® Wireless Broker™ suite. The integrated suite of First Hop products form a powerful service delivery platform for personalised content services, 3rd party content provider management, and intelligent promotions.

While new types of technologies and infrastructure, such as Mobile TV and IMS, are making their gradual entry into the market, SMS, MMS, WAP and content downloads continue to form a clear majority of value-added services (VAS) revenues. To help operators further enhance and expand their offerings, First Hop launches substantially enhanced versions of the company’s hit products Message Router, Service Manager, Wireless Internet Router, Business Reporting Module, Campaign Module, and Subscription & Profile Module. The new releases meet the continuously increasing performance requirements as well as add features to drive up the value and usage of mobile value added services.

Timo Ahomäki, CTO, First Hop said: “First Hop’s roadmap closely follows the requirements of our customer base. It is exciting to see how much of the Telco 2.0 promise we can deliver already today with existing messaging and browsing technologies, without a need for a full IMS network upgrade. Our aim is to bring the internet rhythm into mobile operator services, and help our customers move quickly into new areas of growth while leveraging already proven content services to the maximum.”

The product suite that serves a base of over 60 mobile operators provides powerful tools both to create, manage, analyse and develop their services portfolios, while capturing new revenue streams from the advertiser and media communities.

Highlights of added functionality: significant performance optimisations, a new graphical user interface layer for improved user-friendliness of the workflow-based service provisioning and management tools, as well as improved transaction data analytics and a business intelligence extranet.

The new product releases will be available for customer deliveries starting from Q4/2007.

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About First Hop
First Hop combines mobile service creation, multi-channel delivery, and business management into a single software product suite. Our mission is to drive the value of mobile services through personalisation, intelligent promotion, and multimedia control. First Hop® Wireless Broker™ focuses on service control – the ability for operators and service providers to react to market trends by rapidly implementing new services or service bundles, new business models, subscription types, targeted campaigns, and advertising-funded services.

Founded in 1997, First Hop is privately held and headquartered in Helsinki, Finland, and with sales and support operations in the UK, Spain, United Arab Emirates, India, Singapore, Thailand, Malaysia, and Indonesia. First Hop is globally recognized for our mobile service control expertise, and our products have been chosen by more than 60 mobile operators, such as Vodafone, T-Mobile, and Telefónica.

For more information on First Hop, please visit www.firsthop.com