Aditya Shastri Appointed Chief Executive Officer of People Pictures

Aditya Shastri Appointed Chief Executive Officer of People Pictures

Mumbai, 27th September 2007: People Pictures, the films & entertainment division of People Group today announced the appointment of Aditya Shastri as its CEO. The appointment comes close on the heels of the People Group’s announcement of its foray into film production. In his role as CEO – People Pictures, Aditya Shastri will be spearheading the company on its aggressive growth path to become one of the leading Indian Creative Studio. Prior to joining People Pictures, Aditya Shastri was handling the CEO’s profile for the Corporate Division of UFO Moviez in India. He has also held the Chief Operating Officer position for UTV Motion Pictures previously and brings with him over a decade’s rich experience in films marketing & production.

Welcoming Aditya Shastri to the People Group family, Anupam Mittal – Chairman & Managing Director said “ People Pictures is going to be one of the major thrust areas for us in the future, and I am happy to welcome Aditya into its fold. Our vision for People Pictures is to turn it into one of the leading creative houses in the Indian film Industry. With Aditya’s vast experience in filmed entertainment business, I am sure he will be a key asset to the company. I look forward to working with him”

Aditya Shastri, speaking about his appointment as CEO- People Pictures said, “ People Group is a company which has been known as one of the most innovative and futuristic companies in India. The company has revolutionized the new media space in the country and is now looking at revolutionizing the filmed entertainment space as well. As CEO of People Pictures, I look forward to manoevering the company towards becoming a creative power house that will produce films and be actively and creatively involved from the inception stage to finally seeing it on the big screen. Considering we are in the business of entertaining people, engaging audiences through good quality cinema is our primary objective.”

People Pictures, will be looking at making any genre of films which would be content driven, keeping in mind the change in audience mindsets in today’s India. People Pictures is working on a slate of films currently, and is set to start 4 major projects over the next 18 months.

About People Group

People Group was founded in 1997 by Anupam Mittal to explore opportunities in New Media, Information Technology, Communication and Entertainment industries. The group recognized early on that the on-going ‘content digitization’ was fundamentally and dramatically going to change these industries and lead to ultimate convergence. Today the group owns and manages companies in the Internet, Mobile VAS, and Entertainment industries and boasts businesses such as Shaadi.com, Fropper.com, Makaan.com, Mauj Mobile, and People Pictures.

The group has grown significantly over the last few years and won the IT People Award Excellence in Information Technology in 2007. It was also awarded the Deloitte Technology India Fast 50 as well as the Red Herring Asia 100 Awards in 2006.

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For further information contact

Gunjan Sinha

Manager – PR

Ph – 9820395485 / 24952277

Email – gunjan.s {at} peopleinteractive(.)in