Tags: Blyk, GB Group, London Stock Exchange, MVNO, Orange

Blyk Deploys Hi-Tech Security & Data Service For MVNO Launch

London, September 28, 2007 - Blyk, the youth-focused MVNO formed with Orange, has deployed GB’s ID3 solution for customer authentication to protect against ID theft and ensure customer data is accurate for advertiser clients.

As the first ad-funded mobile network in Europe, Blyk has paid extensive attention to its customer authentication process to ensure best user experience and quality of its member data to advertisers.

Working with GB, Blyk is able to maximise the number of new customers they can sign up by offering an instant ID verification process, powered by GB’s ID3 technology. The seamless and totally unobtrusive verification process ensures that Blyk customers are fully and uniquely identified, providing advertisers with access to an ever growing pool of potential customers.

Timo Ahopelto, Head of Strategy at Blyk, comments: “All our technology platform and service partners are proven leaders in their fields, and GB’s expertise in age and identity related verification issues, particularly in the telecommunications market, means we have total confidence in this critical starting point of our customer life cycle process. The quality of the verification process from GB satisfies large part of the requirements in the UK and internationally.”

“We are delighted to be working with Blyk on this exciting, revolutionary service for young people”, says Richard Law, GB’s CEO. “Blyk’s decision to select GB as its partner says as much about the innovative culture of both businesses as it does about the scalability of ID3 technology to meet customer needs.”

ENDS

About GB Group plc

GB Group prides itself on working with some of the UK’s most well known organisations.

Through the use of its market-leading ID3® technology, GB Group helps organisations validate personal identity information and combat identity fraud, money laundering and underage gambling. ID3 powers the award-winning URU service jointly developed with BT, which is used by over 80% of gaming operators and 4 out of the UK’s 5 high street banks to verify the identities of UK citizens.

GB Group also empowers organisations to consolidate and analyse customer data from multiple sources. This enables them to make informed business decisions based on a thorough knowledge of customer behaviour, leading to more effective communication and interaction with the consumer.

GB Group is listed on the London Stock Exchange (www.gb.co.uk).