CPM UK Turns Insight Into Action With New Board Appointment

CPM UK Turns Insight Into Action With New Board Appointment

CPM UK,(part of the Omnicom group) and the No 1. field marketing company in Europe and the UK and leading contact centre for growth, has announced the appointment of Stephen Bisset in the newly created UK Board level position of Insight Director.

Stephen, who lives in Hertfordshire, has over 20 years of expertise across a range of industries including retail, FMCG and financial channels and will be driving customer acquisition, retention and development for both the CPM business and its clients.

Most recently, Stephen has worked as a Director of London based business EHS BRANN working on behalf of clients such as Barclaycard, News International, Homebase. Prior to this, he has enjoyed a wide-ranging career having worked in a variety of planning and analysis roles including Planning Director of Proximity London with clients such as Eurostar and Masterfoods and has also worked as a strategic consultant for both Mercedes Benz and Kimberley- Clark.

Commenting on his new appointment, Stephen Bisset said, “CPM has an established global capability and reaches over 430,000 contacts a week, in both the field marketing and contact centre space. I am delighted to have the opportunity to work for the leading field marketing company and hope to be able to build upon the company’s resources, experiences and achievements by providing a clients with enhanced high level insight and business intelligence moving forward.”

In order to manage a durable relationship with the customer, a business needs to gather the right information about its clients and arrange that information for proper analysis and action. CPM has set itself apart from its other leading competitors with one of the first appointments of this kind in the UK field marketing industry.

Mike Hughes Managing Director, CPM UK concluded, “We are pleased to have appointed Stephen – an expert in his field, and we look forward to increasing the future contribution that CPM can make to its clients in defining and measuring customer experience and market intelligence. CPM UK will have the capability to
obtain new and valuable information about customers’ current and future needs.”

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About CPM UK
CPM is the UK and Europe’s number one field marketing company and is currently a leading contact centre for growth[1]. With over 3,000 employees across the UK and Ireland, CPM’s expertise is in providing people as the face and voice of our clients’ brands.
Established in 1936, we design and deliver effective customer contact strategies for a range of successful and admired global companies.

Delivering over 300,000 face to face, 120,000 phone and 10,000 web contacts for our clients each week, our heritage lies in field marketing, but we have grown and developed our business to offer a comprehensive number of contact solutions.

CPM is owned by the world’s largest marketing communications group Omnicom.
For further details about CPM please visit our website.
http://www.cpm-int.com/CPM.asp

[1] CPM holds second position for fastest contact centre growth according to Marketing Magazine
(May 2007 issue)